Queensland STILL “Beautiful one day, perfect the next” – Find YOUR perfect next!
Posted on April 4th, 2018
Great Keppel Island and local legends Thomas Busby and Jeremy Marou and their Busby Marou track “Blue Road” are front and centre of the new Tourism and Events Queensland campaign launched at the Commonwealth Games this week!
Michael Branagh, Group Executive Global Marketing Tourism and Events Queensland said “TEQ is very appreciative of the support provided by Capricorn Enterprise in the development of this new campaign, from the first phone call to connect us with Busby Marou through to ensuring that the shoot on Great Keppel Island went smoothly and took full advantage of the island’s natural beauty. It’s great to see Great Keppel Island featured in this campaign and Queensland locals showcasing more of our best experiences across the best locations.”
Tourism and Events Queensland has built on the ‘local invitation’ approach across Queensland (View Geoff Mercer “I know just the place” TVC), with the new campaign leveraging the strength of ‘Beautiful One Day, Perfect the Next’.
Recent consumer research outlined that the ‘Beautiful One Day, Perfect The Next’ tagline holds enormous brand equity and recall, having been part of Queensland’s psyche for more than 30 years. It is quintessentially Queensland and reinforces our unbeatable lifestyle.
The new 60-second video, along with five 30-second experience focused videos will air across Australia during peak coverage of the Commonwealth Games. TEQ is also working with host broadcasters from across the world to televise vignettes and other footage to their audiences as well. A full media schedule is in place including digital and newspaper assets. The domestic media plan has been developed to intercept the three core High Value Traveller segments (Families, Empty Nesters and Sinks/Dinks) with spend allocated based on the volume and value of these segments to Queensland
View the full media release here
Watch the campaign videos: