Current Capricorn Destination Campaigns
Posted on May 29th, 2018
Capricorn Enterprise, in partnership with Tourism Events Queensland, has been able to participate in three major campaigns in both Queensland and Northern NSW during autumn/winter.
Queensland Drive Campaign April/May – turning $7,000 investment into $21,500 value!
- Capricorn Enterprise purchased the ‘Gold’ TEQ Drive Incentive Fund Package to receive:
- Full page print ad in RACQ ‘Road Ahead’ magazine April/May edition ($10,000 value)
- RACQ digital package ($10,000 value)
- Digital display advertising across RACQ Living assets
- 1 month campaign with 500,000 consumer reach
- Production ($1,500)
- ‘It’s Live’ Winter Events Featuring – Beef Australia Expo, Rockhampton River Festival, Paradise Lagoons Campdraft, Yeppoon Triathlon, Gemfest – Festival of Gems, The CQUniversity Village Festival, Club Marine Brisbane to Keppel Tropical Yacht Race, Capricorn Food & Wine Festival
- 300 word advertorial for RACQ website includes Call to Action of caphols.whats-on
CAPRICORN LEAD GENERATION (Digital) – turning $4,500 investment into $15,000!
- 9th April to 6th May 2018
- 13,559 leads, reaching 270,000 people with $1.07 per click
- Of the 13,559 leads in the campaign, 9,244 were video views, 4,415 views of our website and 615 other
- Visit Capricorn Facebook page received 1,350 new Likes between the 1st April and 10th May
- Geo target – Brisbane, Gold Coast, Sunshine Coast, Toowoomba to Charleville, Byron Bay, Grafton, Narabri, Inverell, Armidale, Moree
- Age target – 25-65
- Interest target – holiday, outdoor recreation, nature, exploring, adventure, history, culture and arts
- Four videos created for social media focusing on: Nature Deals, Culture Deals, Family Deals, Adventure Deals
- Family Deals the most viewed
I KNOW JUST THE PLACE – Great Keppel Island Video content package
- 90 second long form video
- 30 second facebook video
- 15 second Instagram video
- 15 high res images
- Paid social amplification scheduled for 28 May – 17 June 2018
- The Courier Mail editorial team will produce a special feature article on GKI, including embedded 90 second video, and Capricorn display assets
- This content piece will be amplified via The Courier Mail Facebook and Instagram channels. This will include Capricorn social handles @visitcapricorn #visitcapricorn
- CTA Qld.com Capricorn specific blogs
- News Corp’s Unruly (video platform) distribution of 90 second video through publisher network
- CTA is a newly published GKI blog on Qld.com
- Outbrain – retargets viewers of the video content with GKI and Capricorn specific blogs on Qld.com
- Facebook/Instagram – Qld channels will feature GKI video
- Targeting Brisbane, South East Queensland and Northern NSW
