Tourism is both a major economic activity and lifestyle driver for the Capricorn region. The visitor economy injects$525 million of direct expenditure into the destination each year, which, in turn, supports over 5,600 jobs (direct and indirect). Visitor expenditure also supports a range of infrastructure including restaurants, airports and cultural facilities, which actively contribute to developing liveable communities.
To help achieve Central Queensland’s 2020 target aspiration of $1.16 billion,Capricorn will have to contribute approximately $787 million (68% of the Central Queensland 2020 target1) towards the 2020 target. In order to do this, key market segments need to be harnessed to drive growth in the region.
Recognising this, the following Capricorn Destination Tourism Plan has been prepared to provide the definitive direction for tourism and events in the Capricorn Region towards 2020, highlighting the resources required to achieve the 2020 target and create a sustainable and competitive tourism and events destination.