Dig the Tropic to feature in Queensland Drive Campaign
Posted on February 1st, 2017
Capricorn Enterprise has significantly invested in Tourism and Events Queensland’s upcoming Queensland Drive Campaign that will be featuring the Capricorn Way and ‘Dig the Tropic’ Geo Tourism Trail. With an advertising investment of $15,500, this includes production and placement of print ad creative incorporating relevant experiences and deals along nominated drives, features in regional QLD + NSW publications, digital display advertisement on relevant Queensland.com pages, Facebook advertisements and an Instagram sponsored post. This activity will be in market in February/March. The ‘Dig the Tropic’ businesses featured in this activity include: Capricorn Caves, Rubyvale Gem Gallery, Mt Morgan Guided Tours, TMC Tours and Miners Heritage Walk in Mine, and Mt Hay Gemstone Park.
As part of this campaign TEQ will be promoting 10 strategic Queensland drives highlighting experiences along the way (Dig the Tropic is one of these). TEQ’s rich bank of engaging and inspirational drive content such as blogs and videos (on Queensland.com) will be amplified on digital channels including video, social, blog syndication and search engine marketing.