Accommodation performance – it’s all in the numbers

Capricorn Enterprise would like to introduce you to Paul Hammond at STR.

STR are the leading source for accommodation performance data in Australia and through the Australian Accommodation Monitor provide to you:

  • Free bespoke benchmark reports which compare your performance to your local market
  • Independent and trusted globally
  • Simple and automated options to input your monthly performance
  • Support revenue growth through a better understanding of your position within the local market
  • It’s Free!

We are working with Paul and STR to ensure you can take advantage of these opportunities but also collectively for us in Capricorn Region to have meaningful aggregate data to make informed decisions. The more properties participating, the more robust the region’s data will be so we highly encourage you to take advantage.

We can’t stress enough that your individual performance data is 100% protected and confidential. By participating, you are contributing to the overall aggregate data set for the region. Only you will see your individual performance relative to your local market.

Data submission can be automated depending on your operating system – STR work with a variety of systems to allow automated data delivery.

To help articulate these benefits I encourage you to view this four minute introduction to STR and the benefits on offer –

How do you get started?

Registration is quick and easy via –

Paul is available to answer any questions you might have on 07 5628 2404 or

STAR Report Overview



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