Destination Tourism Plans – Community Consultation

Destination Tourism Plans – Community Consultation

Date(s) - 12 Nov 2013 until 14 Nov 2013
12:00 PM - 2:00 PM


Tourism is recognised as one of the four pillars of the Queensland economy and a significant contributor to employment and the future economic prosperity of the State. It emphasises the need for a whole-of-destination approach to marketing and destination development in order to achieve and deliver upon the target of increasing annual overnight visitor expenditure across Queensland to $30 billion by 2020.

Each of Queensland’s 13 RTOs (Regional Tourist Organisations) will lead the development of a DTP and the plans will be developed in partnership with Local Government; DTESB (Department of Tourism, Events & Small Business), relevant State government departments(i.e. Main Roads, National Parks etc), QTIC (Qld Tourism Industry Council), TEQ (Tourism and Events Queensland), and industry associations (i.e. community, conservation, indigenous groups, event organisers etc) to set the direction for the future development and marketing of tourism and events in each destination.  Any members of the community will be welcome to attend the Community Consultations, which will form the basis of a draft which will proceed to the Stakeholder Vision Workshop.

The DTP framework has been endorsed by the Tourism Cabinet Committee which commits the State Government agencies to working with RTO’s to develop a comprehensive plan.   I cannot emphasise enough, the level of importance these documents will play in any future funding and development of projects in our destination. Members, this is not a ‘talk-fest’, nor is it a document which will sit on a shelf and gather dust – it will be our ‘blue-print’ for our tourism industry here in the Capricorn Region (including the Capricorn Coast, Rockhampton Region and Central Highlands).

Objectives of a Destination Tourism Plan:

  • Develop and implement a best practice destination tourism plan to attract visitors, distribute economic benefits to the destination and support a sustainable tourism industry.
  • Outline the value of tourism and events to the economy in terms of expenditure, jobs and industries supported by tourism.
  • Develop a clear marketing strategy and direction.
  • Develop a clear events strategy and direction.
  • Facilitate unique product, events and experience development alongside key infrastructure required to meet the needs of consumers.
  • Influence policy and legislation to benefit the tourism industry and to facilitate continual improvement (capacity building).
  • Recognise and build on the unique features of the destination and its stakeholder needs.
  • Identify and prioritise future projects and link these to both consumer need and demand and the destination’s visitor economy.
  • Strengthen environmental management and planning for future growth.

COMMUNITY CONSULTATIONS – Please mark the relevant date in your diary and register now!

Tuesday 12th November – 12noon to 2pm – Rockhampton – register at:

Wednesday 13th November – 12noon to 2pm – Capricorn Coast – register at:

Thursday 14th November – 12noon to 2pm – Central Highlands – register at:

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