Massive Public Relations Coverage
Posted on March 22nd, 2016
The Queensland Weekender Great Barrier Reef one hour special goes to air on Easter Sunday at 8pm on Channel 7 – watch for inclusion on the Southern Great Barrier Reef!
Travel Writers, TV media and trade partners are visiting our destination with great anticipation in an extra busy three month period for Capricorn Enterprise.
Last week we hosted a journalist and photographer from Qantas magazine to Pumpkin Island, which was also featured in the Courier Mail last week following a journalist famil visit to Yeppoon and Rockhampton (CQ water/Agriculture focus, Foreshore redevelopment stories still to come).
This week, we welcome television’s ‘Places We Go’, filming around the Capricorn Coast and islands for four days – this program is sponsored by the Big4 chain.
Channel 7’s Creek to Coast will be visiting the destination in early April thanks to our partnership with Caravanning Queensland, followed by Queensland Weekender in late May focusing on a drive special across the Tropic of Capricorn promoting ‘Dig the Tropic’ (Capricorn Caves, Mount Morgan, Mount Hay, Sapphire Gemfields).
In late April, a number of travel writers and bloggers including RACQ Road Ahead magazine, Explorers Magazine, Escape, Travelling Tribe and Woman’s Day will be visiting the Capricorn Coast, Pumpkin Island and Great Keppel Island. This famil is thanks to Tourism and Events Queensland.
Concurrently, a number of our operators will be participating in the Southern Great Barrier Reef destination leaders program, a three day famil across the three regions of Capricorn, Gladstone and Bundaberg.
Then in May we will be hosting a pre ATE famil with a number of travel trade from Germany, Italy, USA and Australia to some of our tourism trade ready products.
ATE is the Australian Tourism Exchange, the largest buying and selling annual event where destinations and operators ‘sell’ to tourism wholesalers and inbound tour operators (ITO’s) via commission contracts. Congratulations to Empire Apartment Hotel ,Great Keppel Island Hideaway and Capricorn Caves who will be attending with their own booths this year, in addition to our SGBR booth.
All of this activity would not be possible without our strong partnership with Tourism and Events Queensland (TEQ), our regional tourism organisation partners (in Gladstone and Bundaberg) and our operators under the destination brand of Southern Great Barrier Reef. By working together, we can all stretch our limited funds and resources so much further to achieve visitor growth in all of our tourism precincts.
Until next time
Mary Carroll
CEO – Capricorn Enterprise
