Digital Promotion
Social Media
Social media has become a ‘must do’ for every tourism business trying to market themselves successfully in today’s digital landscape. A couple of simple tricks that can go a long way to promoting your brand is sharing with us and using relevant hashtags e.g. #visitcapricorn
If you have information that you would like to see promoted via social media to reach a larger audience, please share your content to our consumer Facebook page or if you are using a platform like Instagram or Twitter, use the hashtags – #visitcapricorn #thisisqueensland #southerngreatbarrierreef and #seeaustralia . That way your content is tagged appropriately and ready for the large tourism consumer accounts to share.
Promotion via www.visitcapricorn.com.au
VisitCapricorn provides information about places to stay, things to do and where to go throughout the Capricorn region in Central Queensland. Visitors can enjoy a range of holiday options, including family friendly, geotourism, golfing holidays, adventure, relaxing getaways and more! Plan your trip now.
To obtain a featured listing on VisitCapricorn you will need to be a member of Capricorn Enterprise and you will also need a subscription to the Australian Tourism Data Warehouse (ATDW). For more information on what ATDW is and how it can benefit your business, please view our ATDW Information page.
National Experience Content Initiative
The National Experience Content Initiative was a $12 million content creation initiative aimed at supporting tourism businesses across Australia in their recovery and driving increased visitation by helping them to better market their experiences and attractions.
Of the 1500 tourism experiences captured through this project, the Capricorn region was pleased to work with local productions companies to obtain footage and imagery for 30 operators.
View all the videos here: capricornenterprise.com.au/2023/01/national-experience-content-initiative
2021/22 Visual Media Snapshot
Capricorn Enterprise has again commissioned a number of bloggers and influencers throughout the 2021/22 financial year, as well as utilizing our annual subscription to TravMedia, working in partnership with our local tourism industry to promote the region.
Check out the extensive list … click here to read more
Making some noise for our destination – 2020/21 Visual Media Snapshot
Welcoming crews from an array of national television shows including Queensland Weekender, My Way, and the TODAY Show, along with engaging popular travel writers and bloggers, the Capricorn Enterprise team has worked closely with many external influencers to strategically market and raise the profile of our incredibly diverse destination over the past 12 months.
Working in partnership with our local tourism industry, Capricorn Enterprise has commissioned and supported a record number of external promotions, including those created by Tourism and Events Queensland.
Check out the extensive list … click here to read more
2019-20 VISUAL MEDIA – Promoting our Destination!
Capricorn Enterprise again commissioned a number of bloggers and influencers throughout the 2019/20 financial year, as well as utilizing our annual subscription to TravMedia, working in partnership with our local tourism industry.
Tourism and Events Queensland also produced a number of blogs including our destination, promoting the Queensland experience themes of 1. Reef, Islands & Beaches, 2. Adventure & Discovery, 3. Natural Encounters, 4. Lifestyle Culture & People, 5. Events.
Capricorn Enterprise also assists in the provision of images, information and contacts to our media partners on behalf of our industry where our in-kind assistance is required. We sincerely acknowledge our operators who have invested financially into some of these promotions.
2018-19 VISUAL MEDIA – Promoting our Destination!
Capricorn Enterprise commissioned a number of bloggers and influencers throughout the 2018/19 financial year, as well as a number of Television shows, working in partnership with our local tourism industry.
Tourism and Events Queensland also produced a number of blogs including our destination, promoting the Queensland experience themes of 1. Reef, Islands & Beaches, 2. Adventure & Discovery, 3. Natural Encounters, 4. Lifestyle Culture & People, 5. Events.
Capricorn Enterprise also assists in the provision of images, information and contacts to our media partners on behalf of our industry where our in-kind assistance is required. We sincerely acknowledge our operators who have invested financially into some of these promotions.
