Year 3: Tourism Industry Business Capability Development Program (TIBCDP)
Posted on July 7th, 2020
COVID-19 – Restarting, Transitioning and Resilience
COVID-19 has significantly disrupted many of the assumptions and tools that business leaders rely on for decision-making, and therefore a solid framework for action and moving forward is essential.
Four key business activities have been identified to help Queensland tourism businesses to prepare for reopening and to be competitive in a primarily domestic market for 2020/21.
The Queensland Government allocated $3,000,000 to fund and deliver this Tourism Industry Business Capability Development program for the tourism industry over three years to June 2021.
Stage 1 – Whole of State Webinars
Webinars will take place once a week from July 2020 to mid August 2020 and will be available to all operators across the state.
COVID Reopening Preparation:
- Market, research, and analysis,
- Understanding the customer,
- Understanding the market,
- Leveraging networks
Facilitated by Sofie Formica, tourism and media identity. Delivered by Success Matrix:
Panel:
- Amanda Kruse, Director of Success Matrix
- Liz Ward, CEO of Tourism Tribe
- Krista Hauritz, Director of Krista Hauritz Tourism & Events
Date: Wednesday 15 July 2020
Time: 3.00pm – 4.00pm
Pivoting Product and Innovation
- Product, experience and/or service redesign, and innovation,
- Domestic tourism ready,
- Drive market,
- Events.
Facilitated by Sofie Formica, tourism and media identity. Delivered by Pinnacle Tourism Marketing
Panel:
- Michael Nelson, Managing Director of Pinnacle Tourism Marketing
- Bram Collins, Managing Director of the Undara Experience
- James Munro, Commercial Director of Ignite Travel
Date: Wednesday 22 July 2020
Time: 3.00pm – 4.00pm
Domestic Trade and Distribution
- Trade development,
- Packaging and bundling,
- Distribution channels,
- Contracting.
Facilitated by Sofie Formica, tourism and media identity. Delivered by Parker Travel Collection
Panel:
- Todd Parker, Chief Executive Officer Parker Travel Collection
- Brock Parker, General Manager Parker Travel Collection
- Andrew Dineen, Project Manager Parker Travel Collection
Date: Wednesday 29 July 2020
Time: 3.00pm – 4.00pm
Domestic Marketing
- Planning,
- Business development and promotions
- Online engagement
- Creating content and messaging.
Facilitated by Sofie Formica, tourism and media identity. Delivered by Success Matrix
Panel:
- Amanda Kruse, Director of Success Matrix
- Liz Ward, CEO of Tourism Tribe
- Krista Hauritz, Director of Krista Hauritz Tourism & Events
Date: Wednesday 5 August 2020
Time: 3.00pm – 4.00pm
Businesses that are unable to participate in the live webinars will still be able view the recorded webinars on the QTIC website.
Stage 2 – Coaching
Delivery of the virtual or online coaching is tailored to individual businesses to provide ongoing support and resources and build on information shared in the webinars.
Flexibility enables coaches to provide support in areas that are of greatest need to the operators.
Coaching is available for the four categories outlined below and topics contained in the webinars delivered above:
- COVID Reopening Preparation
- Pivoting a Product and Innovation
- Domestic Trade and Distribution
- Domestic Marketing
Four sessions of 60 minute one-one-one online coaching sessions will be available to eligible tourism and hospitality businesses that have participated in or viewed, one or more of the four webinars outlined above.
To register for one-on-one coaching you will be asked to:
- Select the number of coaching sessions your business would like to receive (minimum of 1 session and a maximum of 4 sessions).
- Select the category and topic(s) for your coaching sessions from the lists above.
- Select the supplier to deliver your online on-on-one coaching sessions from the list below.
Click the button below to register for the COVID-19 – Restarting, Transitioning and Resilience Webinars and One-on-one Coaching.
