Seize the Days Tourism Campaign
Posted on August 30th, 2022
TEQ’s ‘Seize the Days’ Tourism Campaign launched on Sunday 28 August and we encourage you to load a Deal/Offer on ATDW to make the most of this campaign. The more deals/offers we have on ATDW, the more exposure we get four our amazing businesses and showcases our region via Queensland.com.
Tourism businesses are encouraged to make the most of this campaign by developing deals to entice Queenslanders and interstate visitors to Seize the Day and book now for a holiday before the year runs out. Make sure you load your deal as soon as possible to take advantage of the campaign launch, the campaign ends on Saturday 17 December but you can choose validity and exclusion dates.
Load a great deal to promote your business across Queensland.com (free of charge via your ATDW listing). Load your deal as soon as possible to make the most of the campaign launch on 28 August, see tips below on what makes a great deal.
- Value-add: Provide extra value for customers who book your product. For example:
– Stay five nights, pay for three
– Kids stay/travel/eat free
– Buy one tour, get the second half price
- Discount: It’s not compulsory, but you can certainly offer a discount (percentage or $$ off discount) on your products.
- ‘Money can’t buy’ experience: Offer something above and beyond your usual product offering. It could be an exclusive talk with your Master Reef Guide, a private dining experience with your Head Chef, a personal guided tour of the local area – get creative!
- Relevancy: Consider the audience you are trying to convert when selecting the offer. This campaign is mainly targeted at couples and families in Queensland, New South Wales and Victoria. If it makes sense, you can also consider things like seasonality and potential campaign alignment, such as including ‘Seize the Days’ messaging in your offer, to make sure your offer really stands out to the consumer.
- Bundle: You can bundle together several components to provide a great deal. For example, you could:
– Offer accommodation and a tour as one package
– Bundle several tours as one package
– Offer a tour and meal combo package
– Offer accommodation and event tickets as one package
– Get creative!
– One operator will need to be the lead operator and take the booking and manage with other partners accordingly. The lead operator will list the deal in ATDW for display on Queensland.com
You can add up to three (3) deals for each product listed on ATDW and there are multiple Deal Types – Bonus Offer, Discount, Package, Promo Code, Special Rate, Voucher eg.
Need some help?
If you’re having trouble loading your deal through ATDW, contact the ATDW team:
Monday to Friday | During business hours
Ph. 1800 629 749
