International spotlight on Capricorn Region Southern Great Barrier Reef at ATE 2023
Posted on May 10th, 2023
Last week the 43rd edition of ATE (30th April to 4th May), was hosted by Tourism Australia, in partnership with Tourism and Events Queensland and supported by Destination Gold Coast, and brought together around 2,300 delegates from Australia and more than 30 international markets. After two years of condensed hybrid events, ATE23 returned to its traditional format, running over five days.
We had a record thirteen (13) operator booths attending from our Southern Great Barrier Reef (SGBR) destination (5 Capricorn, 5 Bundaberg, 3 Gladstone) and our tourism trade ready product grows each year, with our Capricorn region now boasting thirty accommodation and tour experiences contracted with tourism wholesalers and inbound tour operators (ITOs)!
Congratulations to our four Capricorn region operators that invested in their own booth in the Southern Great Barrier Reef destination section at ATE: Great Keppel Island Hideaway, Capricorn Caves, Empire/Edge Apartment Hotels and Oshen Yeppoon, along with our RTO booth. Congratulations also to our 2023 tourism trade mentees that attended ATE on a day pass – Funtastic Cruises and Koorana Crocodile Farm. A number of our operators across our region were also represented at ATE by their Brands in the National section, including Breeze Holiday Parks – Carnarvon Gorge, Central Apartment Group (R’ton & Emerald), Discovery Parks (Yeppoon & R’ton), Quest (R’ton), Accor (Mercure R’ton).
The ATE23 Media program (28th April to 1st May) was the first full media program to be delivered since 2019. The SGBR destination partnership of Capricorn, Gladstone and Bundaberg attended IMM for the very first time, with an exceptional preparation of media pitches and images documented from each of our stunning regions!
