Tourism and Events Queensland to launch new campaign – Queensland is Calling
Posted on August 22nd, 2023
TEQ will launch a major campaign next week. Having run the ‘Queensland is Calling’ campaign in the first half of the year, this next phase of the campaign will run across channels such as radio, digital, out of home, press and social media in both Australia and New Zealand. It will also step up its conversion focus with a significant, high-impact tactical sale period launching early September.
Queensland is Calling targets those who know and love Queensland (familiarity seekers), as well as spotlighting new experiences for consumers who think they have ‘been there, done that’. With a clear goal of Queensland holding the dominant share of Australia’s domestic holiday market, TEQ aims for this campaign to bring interstate visitors to the state from now until early 2024.
TEQ will partner with a range of trade and aviation partners across Australia and New Zealand to convert the strong intention for Queensland, drive dispersal across the state and deliver incremental bookings to Queensland. Trade partners will include Luxury Escapes, Accor, MyQueensland, Helloworld and House of Travel.
See the Queensland is Calling Industry Fact Sheet for more information on the campaign and how to get involved. TEQ’s IMATE service also has low-cost packages, such as a featured deal, plus content packages and bespoke packages with full access to media planning and buying services.
