Carbon Footprint Measurement as a Tool for Corporate Social Responsibility in Tourism Businesses

Corporate social responsibility (CSR) is increasingly important for tourism businesses. Measuring your carbon footprint can be a powerful tool for demonstrating your commitment to CSR, by showing that you are taking action to reduce your environmental impact. This can help to build trust and loyalty among your customers, employees, and other stakeholders.

Having real measures behind your sustainability claims helps you avoid greenwashing. ASIC states “Greenwashing distorts relevant information that a current or prospective investor might require in order to make informed investment decisions. It can erode investor confidence in the market for sustainability-related products and poses a threat to a fair and efficient financial system.” Through just three easy steps you can put the trust back in your claims:

  1. Sign-up to FREE EarthCheck Carbon Calculator here
  2. Enter your energy, water and waste data.
  3. Leverage your sustainability story by comparing your performance to the benchmarks for your sector and region.

Got questions? Reach out to and our team of experts will help you through the process.

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