Queensland is Calling with Unmissable Deals
Posted on January 23rd, 2024
Tourism Operators – are you missing out on TEQ campaigns? Create an ATDW deal before Friday 2nd February
High volumes of traffic are expected to visit Queensland.com in Tourism and Event Queensland’s latest campaign ‘Unmissable Holiday Deals’, so please load your best and most compelling deals into Australian Tourism Data Warehouse and with trade partners now to be part of the action.
The marketing campaign activity which will run in Australia and New Zealand from 5 February to 31 March. TEQ will run a two-month deal push, with the focus on unmissable deals and the incredible value to be found in Queensland.
Supported by a significant media buy, TEQ will host compelling deals from Queensland’s tourism industry on Queensland.com. The Unmissable Deals campaign is strongly conversion-focused to bring more interstate visitors to Queensland, supporting our goal of holding the dominant share of Australia’s domestic holiday market.
Tourism Operators are encouraged to:
- Upload a deal to ADTW (High traffic from holiday seekers will be directed to Queensland.com in TEQ’s latest campaign.
- Deals should be compelling and lead by cost-of-living impacts (i.e. monetary) rather than value add ons
- To maximise your exposure, update your ATDW listing and load your current deals. For tips on what makes a great listing click here – https://teq.queensland.com/au/en/industry/partner-with-teq/about-atdw/managing-atdw-listings
- Update your profile with the latest imagery, ensure everything is up to date · Deal should be live from 5 Feb and can be valid as long as you’d like to be valid for
Read more – https://capricornenterprise.com.au/wp-content/uploads/Industry-Comms-Key-Messages.pdf
