Queensland’s Tourism Regions meet at Tourism & Events Qld ‘Mega’ Business Planning Week
Posted on March 12th, 2024
Last week, Queensland’s 13 Regional Tourism Organisations (RTOs) met with Tourism and Events Queensland executives as part of their Knowledge Exchange business planning week for the forthcoming year and beyond.
TEQ Chair Grant Hunt and TEQ CEO Patricia O’Callaghan welcomed the 13 RTO Chairs and CEOs to a networking dinner on Wednesday evening, followed by an open and transparent working breakfast on Thursday in Brisbane to discuss how we work together to help deliver the Towards Tourism 2032 Overnight Visitor Expenditure (OVE) incorporating the TEQ blueprint. Capricorn Enterprise Chair Derek Lightfoot and CEO Mary Carroll attended this informative session which was focused on how the TEQ and RTO partnership and our collective activity can align to help deliver the $44B OVE (Overnight Visitor Expenditure) industry target for Queensland outlined in the Towards Tourism 2032 strategy. TEQ Executives provided overviews in Marketing, Events, Commercial & Partnerships to provoke discussion on how we can work together to gain the dominant share of Australia’s domestic holiday market; assist industry in growing our international OVE to $11 Billion; help Build a $2 Billion global events calendar; use the strength and influence of Queensland’s destinations and industry to maximise opportunities in market; deliver cutting-edge, high impact marketing campaigns to drive consumer demand.
Capricorn Enterprise CEO Mary Carroll and Tourism Marketing Manager Krista Brown then held 15 minute mutually well prepared appointments with TEQ representatives as part of the RTO senior leader sessions to discuss the following themes:
- Events and Business Events
- AU & NZ Consumer Marketing, Creative and Content, Platforms and IMATE
- Trade Events, Inbound and Famils
- UK, Europe and US
- Japan and Korea
- China, Hong Kong and Taiwan
- South East Asia and India
- TEQ and RTO Partnership
- Marketing
- Strategy and Research
- Experience, Design and Development
- Destination Management Plans and Aboriginal and Torres Strait Islander Cultures
- As well as a session from our state’s peak industry body; Qld Tourism Industry Council (QTIC)
An hour session was then held in the afternoon with some of the LTO’s (Local Tourism Organisations) and LGA’s (Local Government Authorities) with their relevant RTO’s to explore how all groups can work more closely together.
LGAs in attendance were Advance Rockhampton (RRC), Scenic Rim Regional Council, Logan City Council, Redland City Council
LTOs in attendance were Moreton Bay Regional Industry and Tourism (MBRIT), Cassowary Coast Tourism, Tourism Noosa, Port Douglas
This session was to help TEQ understand key priorities, local initiatives, information sharing opportunities and other collaboration areas under the Towards Tourism 2032 State Plan and TEQ Blueprint. The regional breakdown of Towards Tourism 2032 OVE and supply side targets, recent data and insights were shared along with Destination Management Planning frameworks as well as a request for a collaborative approach to future information sharing.
