The Southern Great Barrier Reef Shined Brightly at the Australia Marketplace UK & Europe 2024
Posted on November 26th, 2024
Eloise Chaffers, representing the Southern Great Barrier Reef’s three Regional Tourism Organisations (RTOs)—Capricorn Enterprise, Gladstone Area Promotion and Development Ltd (GAPDL), and Bundaberg Tourism—participated in the Australia Marketplace UK & Europe 2024 event held in London from November 18 to 20.
The event, hosted at Convene, 22 Bishopsgate, provided a platform for Australian tourism representatives to engage with key travel agencies and tour operators from the UK and Europe. The program included a media afternoon at the UK News Office, an evening with 116 frontline retail travel agents, representing 30 agencies, plus 64 pre-scheduled appointments over two days with networking opportunities, to promote the Southern Great Barrier Reef’s unique offerings to international markets.
Eloise’s participation underscores the collaborative efforts of three RTOs to enhance the region’s visibility and appeal to European travellers. By showcasing the area’s natural beauty and diverse experiences, the initiative aims to strengthen international tourism ties and attract visitors to this remarkable destination.
