Capricorn Enterprise Unveils ‘Queensland’s Greatest 100km Road Trip’ Campaign
Posted on April 2nd, 2025
Capricorn Enterprise has hit the accelerator with the launch of ‘Queensland’s Greatest 100km Road Trip.’
Kicking off today, this eight-week digital campaign is designed to entice families and road-tripping couples from Southeast Queensland and Northern NSW to embark on the ultimate scenic adventure.
In partnership with News Corp Ltd, the campaign spotlights the breathtaking Capricorn Coast Tourist Drive, stretching from Rockhampton through Yeppoon, Emu Park, Byfield, and out to the spectacular Keppel Bay Islands.
This journey showcases a stunning mix of coastal beauty, lush rainforests, and idyllic island escapes, promising an unforgettable adventure.
Targeting high-value travellers from Southeast Queensland—including the Sunshine Coast, Toowoomba, and Northern NSW down to Ballina—this campaign aims to drive visitation from those with strong travel intent and easy access to the Capricorn Coast.
Aligned with Tourism and Events Queensland’s ‘Too Great to Wait’ initiative, the campaign will engage digital audiences through:
- Dynamic social media campaigns across Visit Capricorn’s Facebook and Instagram
- High-impact takeovers on News Corp web pages
- Engaging digital advertisements to inspire travellers
- Direct email marketing by Capricorn Enterprise to active travel enthusiasts
A dedicated landing page on www.visitcapricorn.com.au will serve as the ultimate guide, highlighting must-visit attractions, accommodations, and unique experiences along the way.
Capricorn Enterprise’s Tourism Marketing Manager, Krista Brown, emphasised the power of drive tourism and why now is the perfect time to explore the Capricorn Coast.
“The Capricorn Coast is one of Queensland’s most scenic landscapes best-kept secrets, and we’re on a mission to put it on the map as Australia’s Greatest 100km Drive,” Krista said.
“Drive tourism is our largest visitor market, and the Capricorn Coast offers an unbeatable mix of stunning landscapes, rich heritage, and island adventures—all within an easy 100km stretch.”
“As the cooler months approach, we want travellers to know our destination is ‘Too Great to Wait.’ This campaign will showcase why the Capricorn Coast is the ultimate road-tripping destination, filled with unforgettable experiences and warm hospitality.”
From Rockhampton’s historical charm and Byfield’s lush national park to the relaxed beach vibes of Yeppoon and Emu Park, every stop on this road trip delivers something special. Add a ferry ride to Great Keppel Island, and you’ve got an epic adventure just waiting to be explored!
Watch YouTube clip here:
