Launch of the 2017 Destination Guide Prospectus
Posted on October 7th, 2016
The 2017 will bring an exciting new era as we launch the new Southern Great Barrier Reef Destination Guide, combining the Capricorn, Gladstone and Bundaberg regions into one stunning A4 brochure.
Why the move to a combined destination guide?
Since 2011 Regional Tourism Organisations Capricorn Enterprise, Gladstone Area Promotions & Development Ltd (GAPDL) and Bundaberg North Burnett Tourism (BNBT) have been working in partnership on a common goal to promote our amazing regions under the destination brand of “Southern Great Barrier Reef” (SGBR). This branded approach has proven very successful in gaining reach and cut through to influence visitors deciding on where to holiday. From the Keppel Islands and Capricorn Coast, through Rockhampton and Mt Morgan, and on to the Sandstone Wilderness including Sapphire Gemfields, the Capricorn Region now continues to leverage the momentum of the Southern Great Barrier Reef brand through this combined destination guide.
This single A4 brochure will combine the individual precincts that Southern Great Barrier Reef encompasses, showcasing sweeping imagery and allowing a focus on the region’s Hero Experiences of Southern Great Barrier Reef, Carnarvon Gorge and Natural Wonders, Caves and Fossicking, and Regional Specialties and Culinary Delights.
If you would like to know more about the Southern Great Barrier Reef collaboration, please watch this video https://youtu.be/aUjEDt5Gnck
We hope you will embrace this new direction and help us to continue to build our Southern Great Barrier Reef brand into a thriving tourist destination and a strong recognisable brand regionally, nationally and internationally.
Advertising is available to both members and non-members of Capricorn Enterprise. The booking deadline is Friday 28th October and space is limited.
Please email emily@capricornenterprise.com.au with your completed booking form, or any questions you may have.
Prospectus:
