Capricorn Coast, Southern Great Barrier Reef Campaign

Another first for our destination is in the global market this month!

At the Australian Tourism Exchange (ATE) this year in Sydney, one of our appointments was with – an on-line platform that partners with Destinations and Wholesalers in transport and tourism ground product, to promote directly to nearly 2 Million recipients. 

Capricorn Enterprise has partnered with Cheapflights (Brisbane and London offices), which is partnering with Sunlover Holidays and Skiddoo (at a cost of just under $10,000 for a three week campaign), which is live from tomorrow (14 July)! UPDATE LINK:

The campaign “Capricorn Coast, Southern Great Barrier Reef” promotes six (6) three night packages including car hire of our local products which are contracted with Sunlover Holidays and have invested in the Sunlover Holidays brochure 17/18 which includes our SGBR destination. 

This is a FIRST time partnership between Sunlover Holidays and Cheapflights as well as a first time partnership between Capricorn Enterprise and Cheapflights and includes six (6) products from Great Keppel Island, Yeppoon and Rockhampton!

The on-line campaign will provide the flight component to book from anywhere in Australia and overseas, whilst the Sunlover package component will book the ground content.


  1. Great Keppel Island Hideaway
  2. Salt Yeppoon
  3. Echelon Yeppoon
  4. Capricorn Caves
  5. Quest Rockhampton
  6. Travelodge Rockhampton

This campaign will include:

  • Deal Alert emailed to 850,000 recipients
  • Hotlist email to 850,000 recipients
  • Display website banner for a month – 145,000 impressions
  • App Push – 125,000 mobile users
  • Holiday Deals (6)
  • Destination Page for a month
  • Total reach of 1,972,000 of potential customers
  • Cost $9,000 – Value $12,000+

We will receive analytics from this campaign for both the flight and ground content components and really hope that this trial is a great success.  As a first for both Sunlover Holidays and Capricorn Enterprise partnering with Cheapflights, we are hopeful of good results!

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