As the official Regional Tourism Organisation for Rockhampton and the Capricorn Coast, Capricorn Enterprise leads destination marketing campaigns, tourism trade engagement, and visitor experience development to attract domestic and international travellers, grow tourism revenue, and strengthen the regional brand.
We collaborated with industry to create and implement our region’s Destination Tourism Plan 2024- 2032.
We have a strong focus on strategic marketing (domestic and international), media partnerships, digital tools, and event support. We help our tourism operators and visitor-facing businesses increase exposure, drive bookings, and build resilience in an increasingly competitive market.
Advocacy for Events
Capricorn Enterprise works closely with our Event Organisers who receive Queensland Destination Events Program funding via Tourism and Events Queensland. We maintain an online regional Festivals and Events Calendar, write letters of support for funding applications and actively promote events within our region at every opportunity.
