Tourism 2020 and Beyond – State and Regional Partnership
Posted on November 20th, 2019
Last week, Capricorn Enterprise held a busy and productive couple of days in our “RTO Knowledge Exchange” as part of Tourism and Events Queensland (TEQ) annual business planning with Queensland’s official 13 Regional Tourism Organisations.
It was fantastic and a great format – we held group discussions with the TEQ Leadership Team in regards to Brand, Events, Great Barrier Reef, Marketing and Experience Development.
We also held one on one 20 minute meetings with a number of TEQ team members in Marketing & Strategy, Creative and Content, Business Events, Media and Communications, Experience (famil) Program, as well as our International Directors from our key western markets in Europe, UK, The Americas, NZ.
TEQ is conducting incredibly exciting Digital Transformation work and have developed IMATE (Industry Media Agency for Tourism & Events), which will be a great opportunity for RTOs and industry to partner.
TEQ’s Group Executive of Global Marketing, Michael Branagh’s words “Data is the new co-op” has certainly resonated!
Our continued collaboration with our TEQ International offices in our target Western Markets in Europe, UK, The Americas and NZ just gets stronger and as part of the Southern Great Barrier Reef Destination, our Capricorn region is excited by a number of opportunities in 2020 and beyond!
I strongly believe that going forward, strategically and structurally, we have a golden opportunity via our close RTO Network and TEQ partnership, to be as streamlined as possible, particularly in regards to Experience Development and Capacity Building.
We need a strong framework to deliver Experience Development and the Best of Queensland opportunities to industry and we RTOs can well deliver this on the ground with direct leadership provided by the TEQ Team.
Last week’s meetings followed another busy week previously at the Annual DestinationQ conference and Qld Tourism Awards held on the Sunshine Coast.
It was the largest DestinationQ Forum to date, with 650 delegates from across Queensland’s tourism industry.
A selection of the presentations from the forum are available for download from the Tourism and Events Queensland Corporate website (with more to come).
