SGBR goes ‘Virtual’ to US Tourism Trade

Last week, CEO Mary Carroll represented the SGBR destination by participating in the inaugural virtual Queensland Tourism Exchange, conducted by TEQ’s US office.

This online trade training event was a great success, the program designed to allow Queensland sellers to virtually engage with key North American buyers (Key Distribution Partners and Premier Aussie Specialists) to maintain preferred partnership, review experience development, and to discuss opportunities for when Australian borders reopen.  A total of 32 participants from the Queensland industry (including six RTO’s) met with around 60 key North American buyers, a group that represent TEQ’s core partners in-market.  Similar events are planned for our international markets with New Zealand next on the list!

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