Natural grandeur at the forefront of Capricorn Enterprise’s new destination campaign

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While nothing can beat experiencing our world-class destination first-hand, Capricorn Enterprise is pleased to announce the launch of its latest multi-platform media campaign, inspiring audiences from around the country and beyond to visit and explore the region’s most iconic national parks and treasured landscapes.

With content creative largely based on the latest research from Tourism and Events Queensland, which highlighted the increase of traveler’s desire for wide-open spaces and diverse drive destinations, the campaign, which is set to hit screens this weekend, showcases the incredible beauty of our destination which is steeped in culture and history, and brimming with adventures, wildlife, characters, and stories.

From past to present, outback to reef, the campaign brings Central Queensland locations from across the Capricorn Coast, Rockhampton and Central Queensland Highlands to life through a variety of mediums including traditional and digital marketing.

Capricorn Enterprise has invested a record dollar spend into the creation and promotion of this campaign, putting the Southern Great Barrier Reef, Sandstone Wilderness, and all the magnificence in between as a ‘must-see’ drive destination for 2021.

Capricorn Enterprise CEO, Mary Carroll is looking forward to this latest campaign kicking off and is excited to showcase our ultimate experiences and adventures to the nation.

“Our unique landscape is overflowing with wide open spaces and natural beauty, and even better, you don’t have to drive far to experience it,” Mary said.

“In just a short drive from commercial accommodation facilities or remote campgrounds, you can be standing among the lush rainforest of Byfield, or marveling in the wonders of the reef hidden beneath the Keppel Bay waters or witnessing the breathtaking grandness of towering sandstone cliffs at Carnarvon Gorge.”

“Whether your perfect break is finding a stretch of beach to yourself or climbing an inactive volcano to experience the world from above, our destination from the Central Highlands to the Keppel Islands is the perfect place for holiday-makers to write their own adventures, escape the crowds, and seclude themselves in picture-perfect isolation.”

While the COVID pandemic managed to cripple some forms of traditional travel plans, it also successfully managed to provide a considerable boost in drive holidays, encouraging Australians to pack up their loved ones, jump in the car and explore their backyards.

As an ideal destination for a family weekend getaway, mid-week break, or extended holiday, Capricorn Enterprise’s upcoming Winter campaign shows that there are no limits to where your next holiday can take you.
The campaign will officially launch on Sunday 16th May.

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