2023 Best of Queensland Experiences Program
Posted on November 23rd, 2022
Checklist for the 2023 Best of Queensland Experiences Program
Does your tourism experience exceed guest expectations?
The Best of Queensland Experiences (BOQE) Program can help your business by providing you with free consumer insights on your experience offering (valued at over $1000). This report allows you to benchmark your experience against others across the state and identify areas to enhance your offering.
Listing your business on the Australian Tourism Data Warehouse (ATDW), means your tourism experience is automatically assessed as part of the program.
The Stamp of Recognition was introduced to the program in 2022 as an additional benefit for BOQE businesses to utilise and now features predominately on their ATDW listings on Queensland.com
Need a refresher? Watch the video below for an overview of the Best of Queensland Experiences Program.
https://www.youtube.com/watch?v=jJAS0mHNlog
What do I need to do for the 2023 assessment? In order for your business to be included and assessed correctly (and receive your unique consumer insights report), ensure the following information is current as of Saturday, 31 December 2022:
• A live and up-to-date listing on the Australian Tourism Data Warehouse (ATDW) as of 31 December 2022 (log in to check your expiry date)
• While you’re there – check your online booking, social media and Trip Advisor links are correct in ATDW (we use these for the assessment)
• Continue to encourage guests to leave positive feedback via their preferred online review platform (Consumer reviews are assessed from 1 Jan – 31 Dec 2022. You must receive at least 25 positive reviews during that time to generate a GRI score)
• Check your RTO (Regional Tourism Organisation) membership is current
- Complete any recognised accreditation programs.
Check out this handy Pre-Assessment Checklist for further detailed information on the above requirements – https://d1fdloi71mui9q.cloudfront.net/YMhs5eAgQOaqLwffedFH_2023%20BOQE%20Pre-Assessment%20Checklist.pdf
Did you know?
If your tourism experience does not accept advance bookings as part of your business processes, you may be eligible to apply for an exemption from the online booking criteria.
Tourism products must complete a short online form prior to 31 December to apply for criteria exemption.
Industry Survey We would love to hear from you! In order for Tourism and Events Queensland to better understand the relevance and usefulness of the Best of Queensland Experiences Program operator report, please complete this short survey by 30 November 2022.
Contact Tourism and Events Queensland
If you don’t wish for your business to be assessed in future rounds of the Best of Queensland Experiences Program, please let our team know and we will remove your business from assessment (your business listing will remain on ATDW).
If you have any questions regarding the 2023 Best of Queensland Experiences Program, please contact our dedicated team via experiences@queensland.com or visit teq.queensland.com/boqe
Kind regards,
The Best of Queensland Experiences Program Team
Helpful Links
• BOQE Linktree
• Frequently Asked Questions
• Case Study videos – hear from other businesses on how the program has helped them
• The Ultimate Transformational Experience Guide
• Queensland’s Content Framework
• How tourism operators can encourage online reviews
• Social media criteria update: Instagram reels are now able to be tracked.
