As part of the Southern Great Barrier Reef (SGBR) destination marketing partnership – alongside our regional neighbours Gladstone and Bundaberg, Capricorn Enterprise will once again represent our Capricorn Coast Region at key international trade events throughout 2026.
This collaborative approach to marketing the SGBR brand helps amplify our regional presence in overseas markets, particularly vital as distance increases and broader destination awareness becomes more influential for travellers. The strength of the SGBR brand continues to open doors in global markets, positioning our region as a must-visit reef and coastal destination.
At the same time, Capricorn Enterprise is actively building the stand-alone visibility of the Capricorn Coast Region, as a brand within the SGBR framework. By attending select events independently, thanks to our EMDG (Export Marketing Development Grant), we are ensuring that the unique experiences and offerings of our destination are seen, heard, and remembered by international travel buyers and trade partners.
Tourism Trade Shows 2026
Inbound Queensland – Sydney
3–4 March 2026
Kick off the year with Inbound Queensland, a new Tourism and Events Queensland (TEQ) trade initiative replacing Queensland Showcase for 2026. This Sydney-based event brings together Queensland product partners with inbound operators, reservation and product managers for engagement, product training and networking across two days — including welcome drinks on 3 March and the main inbound program on 4 March. This event will be attended by Capricorn Coast and Gladstone regions.
Queensland Is Calling NZ – Roadshow
24–27 March 2026
Our destination will be part of the Queensland is Calling NZ roadshow across New Zealand in late March. This tailored roadshow is a powerful way to engage directly with Kiwi wholesalers, retail agents and Aussie Specialists across key cities. This event will be attended by Capricorn Coast and Gladstone regions.
Australian Tourism Exchange (ATE26) – Adelaide
10–14 May 2026
One of the largest tourism business-to-business events in the southern hemisphere, ATE26 unites Australian suppliers with global travel buyers for pre-scheduled appointments, networking, and business development. The SGBR presence here will strengthen connections with key international buyers and support trade growth. Both the Capricorn Coast and Gladstone regions will have their own booth at ATE26. Bundaberg region will be attending as an additional delegate pass.
Experience Queensland Kiwi – Sunshine Coast
17-18 June 2026
This event will be attended by Capricorn Coast and Gladstone regions.
Australia Marketplace UK & Europe – London
16–18 November 2026
In late 2026, the SGBR team will join the Australia Marketplace UK & Europe mission in London. This event — organised by Tourism Australia — brings Australian tourism product to the heart of the UK & European market, fostering new partnerships with travel wholesalers and agents.
