Capricorn Enterprise is on the road in Europe this week, strengthening relationships with travel companies that help bring international visitors to the Capricorn Coast Region. The sales programme includes office visits and destination training across the Netherlands, Norway and Denmark, before continuing to Germany and the United Kingdom. Meetings with partners including QAS Holidays, Pacific Island Travel, Faerd Travel, Nyhavn Rejser and FDM Travel provide an opportunity to refresh product knowledge and explore how the region can feature more strongly in Australian holiday itineraries.
The focus is practical: helping sales teams confidently recommend the region, understand its accommodation and experiences, and encourage visitors to spend more time exploring the Capricorn Coast and Southern Great Barrier Reef. The wider programme also includes the Best of Travel Group training event, Australia Marketplace UK & Europe, and further training with UK partners Prestige Travel and Freedom Destinations. Together, these activities build on established relationships while supporting future opportunities for local tourism operators. These sorts of trips are only made possible thanks to the Export Development Marketing Grant (EMDG) which Capricorn Enterprise was successful in securing on behalf of the Capricorn Coast Region for FY 24-25 and 25-26, allowing up to 50% reimbursement through the grant program.
