Tourism industry to operate Star Ratings program from 1 July
Posted on May 5th, 2017
The tourism industry has reached an historic agreement to maintain and enhance the Star Ratings scheme for the benefit of both consumers and accommodation operators.
The Star Ratings scheme, which is currently owned via Star Ratings Australia by the Australian Motoring Clubs, including NRMA, RACV, RACQ, RAA, RAC, RACT and AANT, will be transferred at no cost to the Australian Tourism Industry Council (ATIC) from 1 July 2017.
The Australian Motoring Service (AMS) has a long history with Star Ratings, however AMS believes that the tourism industry is best placed to deliver Star Ratings into the future for the benefit of accommodation operators. AMS and ATIC are committed to a seamless transition that will enable accommodation businesses to continue to display and promote their Star Rating, through the normal process of renewing their licence for the next financial year.
The Star Ratings scheme is Australia’s only independent rating scheme that ensures that consumers always know what to expect from the accommodation they book. The scheme uses ‘star’ symbols which are an internationally recognised symbol for quality accommodation standards.
ATIC is the non-profit organisation representing the State tourism industry associations. The Star Ratings scheme will join the Australian Tourism Accreditation Program and the Australian Tourism Awards as a part of ATICs suite of programs to develop and promote high quality tourism businesses. ATIC programs are delivered locally by the State tourism industry associations.
