Region’s iconic events to feature in Queensland Drive Campaign
Posted on March 20th, 2018
Capricorn Enterprise has made a significant investment in Tourism and Events Queensland’s Drive Campaign to increase awareness of Queensland drive routes to inspire audiences to consider Capricorn for a driving holiday. This campaign will encourage empty nesters to plan a road trip around one, or more, of our region’s iconic events to truly experience the best our destination has to offer.
With an advertising investment of $23,650, this promotion includes:
- Full page print ad in RACQ ‘Road Ahead’ magazine April/May edition
- Advertorial piece – 300 words + images
- RACQ digital package
- Digital display advertising across RACQ living assets
- 1 month campaign
- Reach 500,000 consumers
As part of this campaign, Capricorn Enterprise and TEQ will be promoting nine (9) iconic events on the Tropic of Capricorn in the April/May edition of the RACQ Road Ahead Magazine:
- Beef Australia 2018, Rockhampton – 6 – 12 May
- Rockhampton River Festival, Rockhampton – 13 – 15 July
- Paradise Lagoons Campdraft, Rockhampton – 19 – 22 July
- Yeppoon Triathlon Festival, Yeppoon – 28 – 29 July
- Club Marine Brisbane to Keppel Tropical Yacht Race, Yeppoon – 3 – 5 August
- Gemfest – Festival of Gems, Anakie – 9 – 12 August
- The CQUniversity Village Festival, Yeppoon – 10 – 12 August
- Capricorn Food & Wine Festival, Rockhampton – 21 – 23 September
- Experience the best live events on the Tropic of Capricorn
