Capricorn Enterprise, in partnership with Tourism Events Queensland, has been able to participate in three major campaigns in both Queensland and Northern NSW during autumn/winter.
Queensland Drive Campaign April/May – turning $7,000 investment into $21,500 value!
- Capricorn Enterprise purchased the ‘Gold’ TEQ Drive Incentive Fund Package to receive:
- Full page print ad in RACQ ‘Road Ahead’ magazine April/May edition ($10,000 value)
- RACQ digital package ($10,000 value)
- Digital display advertising across RACQ Living assets
- 1 month campaign with 500,000 consumer reach
- Production ($1,500)
- ‘It’s Live’ Winter Events Featuring – Beef Australia Expo, Rockhampton River Festival, Paradise Lagoons Campdraft, Yeppoon Triathlon, Gemfest – Festival of Gems, The CQUniversity Village Festival, Club Marine Brisbane to Keppel Tropical Yacht Race, Capricorn Food & Wine Festival
- 300 word advertorial for RACQ website includes Call to Action of caphols.whats-on
CAPRICORN LEAD GENERATION (Digital) – turning $4,500 investment into $15,000!
- 9th April to 6th May 2018
- 13,559 leads, reaching 270,000 people with $1.07 per click
- Of the 13,559 leads in the campaign, 9,244 were video views, 4,415 views of our website and 615 other
- Visit Capricorn Facebook page received 1,350 new Likes between the 1st April and 10th May
- Geo target – Brisbane, Gold Coast, Sunshine Coast, Toowoomba to Charleville, Byron Bay, Grafton, Narabri, Inverell, Armidale, Moree
- Age target – 25-65
- Interest target – holiday, outdoor recreation, nature, exploring, adventure, history, culture and arts
- Four videos created for social media focusing on: Nature Deals, Culture Deals, Family Deals, Adventure Deals
- Family Deals the most viewed
I KNOW JUST THE PLACE – Great Keppel Island Video content package
- 90 second long form video
- 30 second facebook video
- 15 second Instagram video
- 15 high res images
- Paid social amplification scheduled for 28 May – 17 June 2018
- The Courier Mail editorial team will produce a special feature article on GKI, including embedded 90 second video, and Capricorn display assets
- This content piece will be amplified via The Courier Mail Facebook and Instagram channels. This will include Capricorn social handles @visitcapricorn #visitcapricorn
- CTA Qld.com Capricorn specific blogs
- News Corp’s Unruly (video platform) distribution of 90 second video through publisher network
- CTA is a newly published GKI blog on Qld.com
- Outbrain – retargets viewers of the video content with GKI and Capricorn specific blogs on Qld.com
- Facebook/Instagram – Qld channels will feature GKI video
- Targeting Brisbane, South East Queensland and Northern NSW
