Current Capricorn Destination Campaigns

Capricorn Enterprise, in partnership with Tourism Events Queensland, has been able to participate in three major campaigns in both Queensland and Northern NSW during autumn/winter.

Queensland Drive Campaign April/May – turning $7,000 investment into $21,500 value!

  • Capricorn Enterprise purchased the ‘Gold’ TEQ Drive Incentive Fund Package to receive:
  • Full page print ad in RACQ ‘Road Ahead’ magazine April/May edition ($10,000 value)
  • RACQ digital package ($10,000 value)
  • Digital display advertising across RACQ Living assets
  • 1 month campaign with 500,000 consumer reach
  • Production ($1,500)        
  • ‘It’s Live’ Winter Events Featuring – Beef Australia Expo, Rockhampton River Festival, Paradise Lagoons Campdraft, Yeppoon Triathlon, Gemfest – Festival of Gems, The CQUniversity Village Festival, Club Marine Brisbane to Keppel Tropical Yacht Race, Capricorn Food & Wine Festival
  • 300 word advertorial for RACQ website includes Call to Action of caphols.whats-on

CAPRICORN LEAD GENERATION (Digital) – turning $4,500 investment into $15,000!

  • 9th April to 6th May 2018
  • 13,559 leads, reaching 270,000 people with $1.07 per click
  • Of the 13,559 leads in the campaign, 9,244 were video views, 4,415 views of our website and 615 other
  • Visit Capricorn Facebook page received 1,350 new Likes between the 1st April and 10th May
  • Geo target – Brisbane, Gold Coast, Sunshine Coast, Toowoomba to Charleville, Byron Bay, Grafton, Narabri, Inverell, Armidale, Moree
  • Age target – 25-65
  • Interest target – holiday, outdoor recreation, nature, exploring, adventure, history, culture and arts
  • Four videos created for social media focusing on: Nature Deals, Culture Deals, Family Deals, Adventure Deals
  • Family Deals the most viewed

I KNOW JUST THE PLACE – Great Keppel Island Video content package  

  • 90 second long form video
  • 30 second facebook video
  • 15 second Instagram video
  • 15 high res images
  • Paid social amplification scheduled for 28 May – 17 June 2018
    • The Courier Mail editorial team will produce a special feature article on GKI, including embedded 90 second video, and Capricorn display assets
    • This content piece will be amplified via The Courier Mail Facebook and Instagram channels. This will include Capricorn social handles @visitcapricorn #visitcapricorn
    • CTA Capricorn specific blogs
    • News Corp’s Unruly (video platform) distribution of 90 second video through publisher network
    • CTA is a newly published GKI blog on
    • Outbrain – retargets viewers of the video content with GKI and Capricorn specific blogs on
  • Facebook/Instagram – Qld channels will feature GKI video
  • Targeting Brisbane, South East Queensland and Northern NSW

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