The New Standard for Travel and Tourism Brands Working with Visual Content

In today’s digital word we all know how important social media is essential to a business and it isn’t just about posting images. A successful strategy is built around reaching the right people at the best time with the most insightful content.

In order to achieve this, you need to utilise both your social listening abilities which includes scanning in addition to your verbal communication skills. You also need to scan the social space to see the bigger picture of what’s going on with your brand.

In marketing, word of mouth has always been king, and social media listening allows you to tap into what is being said about your business and your competitors.

There’s no doubt social media is important part of any marketing strategy because it is word of mouth. Social media listening allows you to see things at a bird’s eye view.

Good word of mouth is credible, social, repeatable, measurable and respectful. Customers are four times more likely to buy when referred by a friend, and in today’s digital world, word-of-mouth interactions are readily available through email, Twitter, Facebook, Instagram, Snapchat and LinkedIn. Their postings are authentic.

Social media listening is the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences.

Many businesses have been focused on “collecting” instead of “connecting.” In other words, brands are too caught up in collecting social media fans and they are forgetting to connect with them.

The marketing team at Capricorn Enterprise are very excited to be using the new social platform Crowdriff, taking social monitoring and engaging to a whole new level.

We can integrate user-generated content in multiple marketing channels such as Facebook, Instagram as well as printed material. It allows us to see what people are saying about our region in pictures through sharing their experiences.

The Tourism and Marketing team at Capricorn Enterprise are excited with the images that have already been shared on social media of our region. We are able to gather key information pertaining to various aspects of our target audiences, products, services and our region.


The saying “A Picture Speaks a Thousand Words” is so true!

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