Great Barrier Reef
Posted on July 11th, 2019
The UNESCO World Heritage listed Great Barrier Reef World Heritage Area is Australia’s largest and most valuable natural asset with one of the world’s most unique collections of biodiversity. It is recognised internationally as one of the seven natural wonders of the world, offering outstanding natural beauty and memorable visitor experiences. Stretching 2,300 kilometres along the Queensland coastline from Bundaberg in the south to Cape York in the north, the Great Barrier Reef is approximately 348,000km2 in size with over 2,900 coral reefs and 1,050 islands and coral cays.
We encourage our local tourism industry and community here on the Southern Great Barrier Reef to help spread the positive message and support a number of fantastic tourism programs.
Read here to find out more: https://teq.queensland.com/industry-resources/the-great-barrier-reef
scUber
Launched on Thursday 23rd May 2019 at Heron Island in the Southern Great Barrier Reef, Tourism and Events Queensland announced a ground-breaking new global tourism campaign promoting the Great Barrier Reef – ‘scUber’. In a unique partnership with rideshare giant, Uber, a ride in the scUber submarine allowed travellers to go beyond the limits of conventional diving to explore the Great Barrier Reef at depths of up to 30 metres, with 180-degree views, and all without getting wet.
In just six weeks, more than 4,000 publicity pieces have been published around the globe from this multi-million dollar campaign to help spread the facts about the Great Barrier Reef. Here are just some of those article!
- Bloomberg: https://www.bnnbloomberg.ca/uber-launches-submarine-rides-to-great-barrier-reef-1.1263400
- CNN: https://edition.cnn.com/videos/travel/2019/05/23/uber-launches-scuber-austrailia-orig-jk.cnn
- CNN: https://edition.cnn.com/travel/article/uber-launches-scuber-australia/index.html
- Matador Network: https://matadornetwork.com/read/uber-submarine-great-barrier-reef/
- AFR: http://online.isentialink.com/afr.com/2019/05/24/18ed95be-a727-4299-a487-e1d87180b63b.html
- The Points Guy: https://thepointsguy.com/news/uber-submarine-rideshares/
- Delcious: https://www.delicious.com.au/travel/travel-news/article/uber-unveils-scuber-submarine/39yp40y6
- Buzzfeed: https://www.buzzfeed.com/nataliakrslovic/scuber-uber-submarine-great-barrier-reef
- Forbes: https://www.forbes.com/sites/laurabegleybloom/2019/06/17/cheap-summer-travel-best-places-to-go-now/#3ff1db8b1d94
- USA Today: https://www.usatoday.com/story/travel/experience/2019/05/23/uber-submarine-scuber-tours-great-barrier-reef-australia/3771307002/
- https://www.aol.com/article/lifestyle/2019/05/28/you-can-now-hail-a-submarine-to-explore-the-great-barrier-reef-through-uber/23735889/
- CNN: https://www.mytwintiers.com/news/local-news/uber-launches-submarine-rides-to-great-barrier-reef/2032900823
- https://www.averagejoes.co.uk/places-travel-reviews/scuber-ridesharing-submarine-great-barrier-reef/
- https://www.britainnews.net/news/261220008/uber-launches-helicopter-submarine-rides-to-great-barrier-reef
- Travel and Leisure, Katie Jackson (syndicated broadly in many countries) https://www.businessinsider.de/uber-submarine-scuber-great-barrier-reef-2019-5/?r=AU&IR=T
- https://www.insider.com/uber-submarine-scuber-great-barrier-reef-2019-5
- The Ladbible, Sissy: http://www.ladbible.com/community/interesting-you-can-now-uber-a-submarine-on-the-great-barrier-reef-20190523
- Robb Report, Christina Liao (900,000 audience): https://www.robbreport.com.au/boating/now-you-can-take-an-uber-submarine-under-the-great-barrier-reef-4U0vtMfWAnWf4cIblS0cdY.html
- https://robbreport.com/travel/destinations/uber-launches-scuber-submarine-australia-great-barrier-reef-2851975/
- Traveller, Belinda Jackson (2 million audience: SMH/Age) http://www.traveller.com.au/scuber-submarine-launched-by-uber-off-heron-island-on-the-great-barrier-reef-h1eop1
- Sarah Reid (The Independent, Lonely Planet, Nat Geo): https://www.lonelyplanet.com/news/2019/05/23/submersible-uber-great-barrier-reef/
- Pedestrian, Ben McLeay: https://www.pedestrian.tv/clocked-off/heron-island-scuber-sub/
- NZ Herald and Media Works, Thomas Bywater: https://www.nzherald.co.nz/travel/news/article.cfm?c_id=7&objectid=12236234
- https://www.newstalkzb.co.nz/on-air/kerre-mcivor-mornings/audio/taxi-app-provides-new-window-into-great-barrier-reef/
- Newslimited’s Escape, Mark Fitz: https://www.escape.com.au/destinations/australia/queensland/this-aussie-island-uber-ride-cost-3k/image-gallery/a9fc90ef2c72d064e5b42cdbae722137?galleryimage=6
- Qantas Insider: Faith Thomas: https://www.qantas.com/travelinsider/en/trending/uber-ride-great-barrier-reef-submarine.html
- Mamma Mia, Jessie Stevens https://www.mamamia.com.au/scuber-queensland/
- Yahoo! Feature: https://au.lifestyle.yahoo.com/we-tried-scuber-uber-submarine-queensland-great-barrier-reef-055556014.html
- Wanderlust – Phoebe Smith, (please note that the captions for the pictures would have been generated by a subeditor and in one of them it has little to do with the story line).https://www.wanderlust.co.uk/content/phoebe-smith-investigates-coral-reef-conservation-project/ and https://www.wanderlust.co.uk/content/how-travellers-can-protect-great-barrier-reef/
- SMH: https://www.smh.com.au/national/queensland/uber-and-queensland-bring-rideshare-submarine-to-the-great-barrier-reef-20190523-p51qba.html
- Ten Daily: https://10daily.com.au/news/tech/a190523bpxhy/uber-rideshare-submarines-are-coming-to-the-great-barrier-reef-20190523
- Video: https://au.lifestyle.yahoo.com/tried-scuber-submarine-013442138.html
- Channel 9: https://www.9news.com.au/videos/world-first-sc-uber-on-the-great-barrier-reef/cjw08o2wg00010hpmbmeydc9b
- NZ Herald: https://www.nzherald.co.nz/travel/news/article.cfm?c_id=7&objectid=12233797
- https://vancouversun.com/travel/international/once-in-a-lifetime-uber-trip-takes-riders-to-great-barrier-reef/wcm/b056fe42-1f88-4a1e-8cc6-7252c838ad1c
- Syndicated story: http://online.isentialink.com/dailytelegraph.com.au/2019/05/23/61f69f95-cea7-4f6a-a890-1cfc49c5f932.html
- 10 things you need to know this morning: 11. https://www.businessinsider.com.au/10-things-you-need-to-know-this-morning-in-australia-v18-2019-5
- https://mumbrella.com.au/tourism-and-events-queensland-and-uber-create-the-worlds-first-ride-share-submarine-581471
- https://www.urbandaddy.com/articles/43073/your-submarine-is-five-minutes-away
- https://www.superyachts.com/luxury/introducing-scuber-an-uber-service-for-the-great-barrier-reef-8792.htm
- https://manofmany.com/lifestyle/travel/see-the-great-barrier-reef-with-scuber
- https://www.yourlifechoices.com.au/travel/news/uber-to-take-on-sea-and-sky
- http://oceanmagazine.com.au/deeply-moving/
- https://www.timesnownews.com/the-buzz/article/scuber-uber-launches-submarine-rides-to-the-great-barrier-reef-watch/429485
- https://coolmaterial.com/rides/scuber-ridesharing-submarine/
- https://www.outthere.travel/uber-x-queensland-australia-going-down-under/
- https://www.bloomberg.com/news/videos/2019-05-24/scuber-down-under-video
- https://www.thailandtatler.com/life/scuber-launches-submarine-trips-to-great-barrier-reef
- https://www.prexamples.com/2019/05/20-of-the-best-pr-campaigns-and-creative-marketing-stunts-april-may-2019/
- https://www.powerboat-world.com/news/218065/Hail-a-scUber
- https://firewireblog.com/2019/05/30/meet-scuber-the-worlds-first-rideshare-submarine-on-the-great-barrier-reef/
- https://hiconsumption.com/2019/05/scuber-rideshare-submarine/
- https://www.financialexpress.com/auto/car-news/uber-now-lets-you-book-a-submarine-with-the-new-scuber-heres-how/1591205/
- China Reuters: https://cn.reuters.com/video/2019/05/23/not-content-with-the-roads-uber-goes-und?videoId=553610310&videoChannel=118169&channelName=Editors%27+Picks
- India/Calcutta News: https://www.calcuttanews.net/news/261220008/uber-launches-helicopter-submarine-rides-to-great-barrier-reef
- Thailand: https://www.bangkokpost.com/vdo/world/1683180/not-content-with-the-roads-uber-goes-underwater
- India https://www.financialexpress.com/auto/car-news/uber-now-lets-you-book-a-submarine-with-the-new-scuber-heres-how/1591205/
- Malaysia: https://firstclasse.com.my/scuber-great-barrier-reef/
- China: http://watsupasia.com/news/worlds-first-rideshare-submarine-cctv-english/
- South Africa: http://www.safrica24.com/lifestyle/dont-just-uber-scuber-now-you-can-hail-a-ride-in-a-submarine/178864-news
- UAE: https://www.thenational.ae/lifestyle/travel/uber-launches-great-barrier-reef-submarine-experience-1.867596
- Israel: http://www.israelnationalnews.com/News/Flash.aspx/458948
- India Conde Nast: https://www.cntraveller.in/story/can-now-uber-submarine-great-barrier-reef-australia/
- Singapore: https://sg.style.yahoo.com/uber-now-offering-demand-submarine-110101088.html
- https://media.queensland.com/explore-queensland/gladstone-region/latest-news/gladstone-couple-forego-housework-to-snag-world-first-scuber-ride-on-the-great-barrier-reef
- https://www.gladstoneobserver.com.au/news/sensational-gladstone-couple-make-scuber-history-a/3738343/
- https://www.pedestrian.tv/clocked-off/unique-great-barrier-reef-experiences/
- https://www.msn.com/en-au/lifestyle/familyandrelationships/is-this-australias-most-romantic-proposal-ever-boyfriend-asks-his-high-school-sweetheart-to-marry-him-underwater-on-a-great-barrier-reef-scuba-diving-trip/ar-BBVVu3t
- https://karryon.com.au/industry-news/underwater-proposal-aussie-woman-says-yes-during-great-barrier-reef-scuber-ride/
- https://www.dailymail.co.uk/news/article-6920409/Brisbane-man-proposes-girlfriend-underwater-scuba-diving-trip-Great-Barrier-Reef.html
- https://www.youtube.com/watch?v=c5dvRUBZw2Q
- https://www.nationaltribune.com.au/billions-world-wide-share-in-reef-s-story/
- http://www.travelweekly.com.au/article/myqldholiday-chosen-as-local-trade-partner-for-great-barrier-reefs-scuber-campaign/
- http://www.travelweekly.com.au/article/myqldholiday-chosen-as-local-trade-partner-for-great-barrier-reefs-scuber-campaign/
- https://www.bestadsontv.com/ad/105131/Tourism-and-Events-Queensland-Welcome-to-scUber
- https://www.prexamples.com/2019/05/uber-launch-the-worlds-first-rideshare-submarine/
- https://www.bandt.com.au/media/worlds-first-ride-share-submarine-brought-publicis-worldwide-herd-msl-uber
- http://www.ttgasia.com/2019/05/27/uber-rolls-out-submarine-rides-in-great-barrier-reef/
This is not an exhaustive list!……….
