Digital Ready Workshop – 12 February 2020

In our fast paced and ever evolving digital marketing word, there’s always something new to learn.   Algorithms have changed and social media functionality has been upgraded.  This workshop is focussed on a wholistic approach to integrating social media into your overall marketing strategy, by looking at how it fits within the greater marketing funnel.   The learnings in this workshop are tied to the outcomes of the Best of Queensland Experiences program, which is all about lifting the customer experience and increasing your marketing cut through.

Even if you have participated in a Digital Ready Workshop before, you are strongly encouraged to register for this workshop. 

This workshop is aimed at increasing your sales potential and growing the leads into your business.  It not only focuses on online booking technologies for your website, but also covers the following topics:

Your customers’ purchase behaviours: understand the latest trends in consumer decision making when it comes to planning their next holiday

Fundamentals of creating a distribution strategy: learn what is involved in having a balanced distribution strategy and how to choose the most relevant channels for your ideal guest

Introduction to working with distributors: understand what is involved in selling through third parties, the benefits, costs and opportunities to increase your marketing exposure

Choosing the best online booking solutions: learn about the most popular online booking technologies for your website and third party distribution and the steps involved in successfully implementing a new system

Optimising your website for direct business: there is no point in having online booking on your website if your website is not meeting the needs of the online traveller. Over 90% of people turn to the internet when planning their holidays and this topic will teach the fundamentals of having a conversion-friendly website.

Click here to register –

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