Tourism Australia Domestic Campaign Launch – Australians urged to book a holiday at home to drive tourism boost
Posted on October 13th, 2020
Tourism Australia has launched the next iteration of the Holiday Here This Year campaign.
The Holiday Here This Year campaign was launched in January 2020 to support the bushfire recovery by urging Australians to take a domestic holiday and provide a much-needed boost to tourism operators and communities around the country.
This next iteration of the Holiday Here This Year campaign involves a strategic two-phased approach that started with the roll out of an inspirational teaser video which was released last Friday, and will be followed with a television commercial that encourages Australians to start booking and planning a domestic holiday.
The campaign is fronted by two of our most iconic homegrown personalities, Hamish Blake and Zoe Foster-Blake, and a key focus of the campaign will be on encouraging Australians to travel like international travellers. Not just book a holiday, but also a tour or tourism experience. The campaign will continue to showcase some of the worst-hit bushfire areas, along with popular tourism destinations that have been badly impacted as a result of COVID-19.
Watch the campaign ad here.
Get involved in the campaign
- Download the updated industry toolkit to access the campaign logo and other useful tools for use in your own marketing activity.
- Post on your social media channels to encourage consumers to visit you soon using #HolidayHereThisYear and use one of the Holiday Here This Year giphy stickers.
- Download this social media guide for more tips and make sure you follow Tourism Australia’s social media channels:
- Instagram (@Australia)
Resources and links
- Read the industry factsheet
- Access campaign resources on the corporate site
- Access the domestic module of Aussie Specialist Program
- Read domestic research, insights and factsheets here
- Help your customers plan a COVIDSafe holiday using the COVIDSafe Portal
- Find more COVIDSafe industry resources here
- Read the Tourism Australia media alert here