Channel 9 Getaway filming – Dig the Tropic

Last week, Capricorn Enterprise was very pleased to once again host Ch9 Getaway Presenter David Whitehill and cameraman Roger Price to our destination to film two stories to be aired mid 2024 to promote our “Dig The Tropic” geo-tourism trail across the Tropic of Capricorn.  One story will feature the Sapphire Gemfields (including Miners Heritage, New Royal Hotel Rubyvale, Rubyvale Gem Gallery) and Mt Hay Gemstone Tourist Park.  The other will feature Capricorn Caves and Capricorn Dinosaur Park Yeppoon.

Thanks to a successful contestable grant for 2023/24 via Tourism and Events Queensland (TEQ) and a funding partnership with Central Highlands Development Corporation (CHDC) and Outback Qld Tourism Association (OQTA), Capricorn Enterprise has been able to leverage specific campaign funds to assist in the promotion Dig The Tropic, a themed GeoTourism Trail linking the wonders of the Southern Great Barrier Reef with the mysteries of Queensland’s Outback.  

Following the Tropic of Capricorn, visitors experience a living museum created by ancient events with stops including the Stone House Museum, Australian Age of Dinosaurs, Lark Quarry, the Sapphire Gemfields, Capricorn Caves and the Great Barrier Reef.  Developed in 2008 thanks to a significant Federal government grant, it is the only known trail of its kind in the world, enabling visitors to experience a self-drive trail like no other.  

The Dig The Tropic Reimagined Project seeks to re-invigorate this campaign and build upon its original success by elevating existing assets, updating products/experiences along the trail and growing awareness and visitation through a targeted media and marketing campaign.

Ch9 Getaway, which airs nationally in metro and regional Australia and New Zealand with a viewing audience of 350,000, and is on-line 9NOW and Getaway

The last two stories we commissioned in 2022, aired a second time in 2023, certainly producing amazing return on investment!



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