Sunshine Coast Travellers Inspired by Queensland’s Greatest 100km Road Trip
Posted on June 24th, 2025
Sunshine Coast residents are dreaming of new adventures — and our latest destination marketing campaign has shown them exactly where to find it: the Capricorn Coast and Rockhampton Region!
Running throughout May and June 2025, this targeted campaign again promoted Queensland’s Greatest 100km Road Trip, inviting travellers to swap the everyday for turquoise waters, island escapes, and coastal drives spanning Rockhampton, Yeppoon, Emu Park, Great Keppel Island, and beyond.
The Results Are In:
– Reached over 229,000 Sunshine Coast travellers
– Delivered more than 532,000 impressions across Facebook & Instagram
– Generated 8,910 link clicks, inspiring travellers to explore more
Building on Momentum
This campaign follows the success of our broader destination marketing efforts, including the NewsCorp digital activation and a targeted campaign with CamperMate, both of which amplified the Capricorn Coast’s reputation as Queensland’s essential road trip destination.
Together, these initiatives continue to showcase the region’s vibrant tourism experiences, local operators, and coastal charm to self-drive travellers across Queensland.
What the Campaign Showed
The strongest interest came from travellers aged 55+, confirming the Capricorn Coast’s appeal to seasoned road trippers, mature adventurers, and those seeking a laid-back, nature-driven escape. Both video content and static imagery were used:
Video Ads: Captured attention with a high 2.79% click-through rate
Static Image Slideshow: Reached the widest audience and delivered the most cost-efficient clicks
Ready to Hit the Road?
Whether you’re seeking a quick day trip or a multi-day escape, this scenic drive promises a journey you’ll never forget. From coastal lookouts to island adventures, our stretch of Queensland’s coastline is packed with must-see experiences and hidden gems.
Start planning your adventure today: Queensland’s Greatest 100km Road Trip
A huge thank you to all the local operators who added deals to their ATDW listings — your tours, attractions, and accommodation options are what make our region unforgettable.
Previous media release: https://capricornenterprise.com.au/2025/04/capricorn-enterprise-unveils-queenslands-greatest-100km-road-trip-campaign/
