The Capricorn Coast has taken centre stage in one of Australia’s most recognisable swim and resort wear brands, with Seafolly unveiling its new collection – ‘Viva Vacation’ – featuring the Capricorn Coast and Great Keppel Island in its latest destination-inspired designs.
The collection, which celebrates Australia’s coastal lifestyle, showcases the Capricorn Coast’s most loved locations across a range of resort wear pieces, positioning the region alongside the nation’s most iconic beach destinations.
Capricorn Enterprise CEO Mary Carroll said the inclusion was a powerful reflection of the region’s growing profile.
“To see the Capricorn Coast and Great Keppel Island featured in a globally recognised brand like Seafolly is incredibly exciting and speaks to the strength of our destination’s identity,” Mary said. “It reinforces what locals and visitors already know — that this is a truly special part of Australia, with a coastal lifestyle that resonates far beyond our region.”
Local boutique Moana Blue is among the retailers stocking the new range, giving residents and visitors the opportunity to purchase pieces that celebrate the destination they know and love.
Moana Blue owner Linda Eaton said the collection had already generated strong interest.
“We’re so proud to be stocking a range that features Capricorn Coast and Great Keppel Island,” Linda said. “There’s something special about seeing your own hometown represented in such a beautiful, high-quality collection. We know both locals and visitors will love it.”
Seafolly is internationally recognised for its swimwear and resort collections inspired by the Australian beach lifestyle, and the inclusion of the Capricorn Coast highlights the region’s appeal as a place synonymous with sun, sand and island escapes.
Mary said the collection offered an unexpected but welcome form of destination recognition.
“This kind of exposure helps place the Capricorn Coast firmly in the minds of travellers and showcases our region as one of Australia’s must-visit coastal destinations,” she said.
The Seafolly collection is now available at Moana Blue Yeppoon and select Seafolly retailers nationally.
