Experience the Unexpected’ with Travelbag’s new campaign featuring the Southern Great Barrier Reef
Posted on February 10th, 2025
The Southern Great Barrier Reef (SGBR) has received exciting international tourism exposure with the launch of a new campaign by UK-based travel company Travelbag, showcasing the natural wonders and visitor experiences of the region, from reef to rainforest.
The $14,000 campaign investment by the three key SGBR regions—Capricorn Coast, Gladstone, and Bundaberg—has been made possible through a 50% subsidy provided by the Federal Government’s Export Marketing Development Grant (EMDG) (secured by Capricorn Enterprise) and leveraged with campaign activity by Tourism and Events Queensland’s UK Office.
Running for an initial period of six months, the campaign will feature a mix of digital marketing, social media promotions, and targeted travel content designed to engage UK adventurers interested in exploring Australia’s stunning coastal and eco-tourism destinations.
With carefully curated itineraries designed to take visitors on a journey through Queensland’s stunning coastal and hinterland destinations, Travelbag offers international visitors a seamless travel experience from Brisbane to the heart of the Southern Great Barrier Reef.
These itineraries allow travellers to explore vibrant cities, charming seaside towns, and world-class natural attractions while enjoying exceptional accommodation and unforgettable eco-tourism experiences.
Southern Great Barrier Reef Nature & Wildlife
This itinerary showcases the incredible diversity of the SGBR, including the vibrant marine life of Heron Island, and the lush rainforests of the Byfield Ranges. Visitors can immerse themselves in authentic farm stays, coastal luxury, and island escapes, all while experiencing the region’s commitment to eco-tourism and sustainable travel.
Southern Great Barrier Reef Nature & Wildlife | 2025 / 2026 | Travelbag
It includes:
- Return international flights
- 1 night accommodation at The Royal on the Park, Brisbane
- 2 nights’ at Ramada by Wyndham Hervey Bay
- 1 night at K’gari Beach Resort
- 2 nights’ at Splitters Farm, Bundaberg
- 1 night at Oaks Gladstone Grand Hotel
- 2 nights’ at Heron Island
- 2 nights’ at Castle Rock Farm, Byfield Ranges
- 10 days Car hire
Explore the Southern Great Barrier Reef
This itinerary offers an unparalleled combination of adventure, relaxation, and cultural experiences. From Bundaberg’s famous rum distillery and the untouched tranquility of Pumpkin Island, this trip is designed for those who seek both exploration and serenity.
Explore the Southern Great Barrier Reef | 2025 / 2026 | Travelbag
It includes:
- Return international flights
- 2 nights at The Royal on the Park, Brisbane
- 2 nights at The Rise Noosa
- 1 night at Kelly’s Beach Resort, Bundaberg
- 2 nights at 1770 Beach Shacks, 1770
- 1 night at Echelon Apartments, Yeppoon
- 4 nights at Pumpkin Island
- Car hire
- Everglades Explorer Cruise with Everglades Eco Safari
- Bundaberg Distillery tour (1 hour)
- Transfers to Pumpkin Island from Yeppoon
Travelbag, a well-established UK-based travel company, has been specialising in tailor-made holidays for over 40 years. With a strong presence in the international travel market, Travelbag offers bespoke itineraries and immersive experiences for travellers seeking adventure, culture, and relaxation in some of the world’s most desirable destinations.
Capricorn Enterprise CEO, Mary Carroll, welcomed the campaign as a significant step in attracting UK and European visitors to the region.
“This initiative with Travelbag and Tourism and Events Queensland’s UK Office is a fantastic opportunity to elevate the Southern Great Barrier Reef’s presence in international markets,” Mary said.
“With a growing demand for eco-conscious and experiential travel, our region is perfectly positioned to appeal to visitors seeking authentic and sustainable adventures.”
“Our breathtaking coastal landscapes, unique accommodation, vibrant food scene, and immersive nature-based experiences make the Capricorn Coast and wider Southern Great Barrier Reef destination a must-visit destination,” Mary said.
“This campaign will ensure that international travellers are inspired to explore all that we have to offer.”
With Travelbag’s strong reach and influence in the UK market, the campaign is set to drive increased awareness and visitation to the Southern Great Barrier Reef, reinforcing the region’s reputation as one of Australia’s premier travel destinations.
