Wackadoo! TEQ’s major campaign is live!

The news of Queensland’s new tourism campaign – the biggest in a decade – is spreading around the world, with coverage featuring everywhere from America’s #1 morning show – NBC’s Today Show (reaching five million live viewers), New Zealand’s Seven Sharp and TVNZ (reaching almost one million), Yahoo News in the UK (reaching almost one million) and reaching a whopping 5.9 million people through being listed on NTT Docomo, one of Japan’s largest mobile phone company’s news portal service.

Building on the global phenomenon, Queensland is being pitched as ‘Bluey’s world, for real life’, encouraging visitors from around the world to come and experience the Queensland lifestyle and what Bluey’s world is really like.

The results from the first 96 hours of the campaign have also been released:

  • 2,500 media stories worth more than $5.8 million. 
  • Fans have flooded TEQ’s competition to win an epic 12-day Queensland holiday, with more than 35,000 entries.
  • More than 130,000 people have visited the campaign webpage and thousands of leads sent to tourism operators and partners to book holidays around the state.  

Keepy Uppy the great work Queensland!

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