Tourism and Events Queensland (TEQ) has unveiled details of its upcoming statewide campaign, That Holiday Feeling Starts Here, designed to drive bookings and inspire travel across Queensland during the key winter holiday period.
Running from 25 May to 31 July 2026, the campaign will focus on rebuilding traveller confidence and positioning Queensland as an easy-to-plan, high-value holiday destination. The campaign highlights all 13 tourism regions, seasonal experiences and hidden gems, while also driving direct bookings through tactical conversion activity and industry partnerships.
An industry webinar was held last week, with a dedicated Industry Toolkit to be distributed via Tourism and Events Queensland’s newsletter, Eye on Q, helping operators align with the campaign and maximise exposure opportunities.
Capricorn Enterprise encourages local tourism operators to prepare now by:
- Updating ATDW listings and refreshing imagery
- Continuing to tag content with #ThisIsQueensland
- Ensuring Booking.com and Qantas contracts are current
- Utilising the official campaign dinkus and assets once released
- Exploring affordable IMATE partnership packages, with entry-level opportunities expected from approximately $1,000
TEQ also confirmed that campaign imagery and regional b-roll footage will be made available through the TEQ Visual Gallery for industry use.
Operators are encouraged to explore ways to amplify campaign conversion opportunities across their own channels and leverage the increased statewide marketing activity across the winter travel season.
Update: TEQs That Holiday Feeling – Campaign Toolkit can be found HERE, which includes a campaign overview, guidance on how to get involved, a link to download the campaign dinkus, and opportunities to further amplify activity via IMATE.
