ATE25 – Interest Grows for Southern Great Barrier Reef Destination!
Posted on May 6th, 2025
ATE25 (Australian Tourism Exchange) wowed international delegates in Brisbane from 27th April to 1st May, with a record number of Queensland booths and a record 18 booths attending from our Southern Great Barrier Reef Destination, half of which were from our Capricorn Coast Region. Each booth conducted up to 25 back to back appointments per day for 4 days and now the follow up begins!
Held in Brisbane from 27 April to 1 May, the 2025 Australian Tourism Exchange (ATE25) is the largest and most prestigious tourism trade event in the southern hemisphere, bringing together international travel buyers, tourism operators, and media for five days of networking, showcasing and strategic partnership building.
Capricorn Enterprise has worked tirelessly for 14 years with our incredible industry partners to grow our destination awareness and appeal. In collaboration with our Southern Great Barrier Reef partners Gladstone Area Promotion and Development Limited (GAPDL) and Bundaberg Tourism, a strong delegation of tourism operators represented the diverse and vibrant experiences of the Capricorn Coast, Gladstone and Bundaberg regions, highlighting everything from reef and island adventures, with a strong focus on nature-based tourism; ecotourism accredited businesses and regions.
A huge thanks and congratulations to our operators who invested both human and financial resources to attend ATE25:
Capricorn Coast:
- Capricorn Caves
- Capricorn Coast | Southern Great Barrier Reef (assisting new to trade operators)
- Dreamtime Resorts (Salt, Echelon, Beaches on Lammermoor)
- Great Keppel Island Hideaway
- Great Keppel Island Freedom Fast Cats
- Keppel Dive Cruises & Water Sports
- Koorana Crocodile Farm
- Explore Rockhampton
- BIG4 Breeze Holiday Parks
Gladstone Region:
- 1770 LARC! Tours
- 1770reef
- Dive Spear and Sport 1770
- Heron Island Resort
Bundaberg Region:
- Lady Elliot Island Eco Resort
- Lady Musgrave Experience
- Splitters Farm
- Taribelang Bunda Cultural Tours
Central Apartment Group also attended in the National stand, promoting their 28 properties around the country including 4 in the Gladstone region, 1 in Rockhampton, 1 in Emerald.
6 “new to trade” operators also attended on day passes at our Southern Great Barrier Reef destination booth.
Capricorn Enterprise remains committed to championing the destination on the world stage, ensuring the Capricorn Coast and broader Southern Great Barrier Reef continue to attract visitors seeking authentic, world-class Australian experiences.
