Tropic of Capricorn shines with new tourism signs!

IMG_0883Beautiful brand new imagery on brown and white tourist road signs along the Capricorn Way, which traverses the Tropic of Capricorn, is the result of a project 18 months in the making with a price tag of about $300,000.

Thanks to a very successful partnership between Capricorn Enterprise, state government departments (DTMR and DTESB), local government authorities and tourism stakeholders, this project has been delivered in time for our busy winter drive visitor season.

From Yeppoon to Longreach, this project includes new signage with images for natural attractions and welcome to town signs for towns with accredited VICs, as well as signing the touring routes where they intersect with other touring routes.

Beautiful images (many of them thanks to our very own Nathan White), promote the National Parks of the Keppel Islands, Byfield, Mount Etna Caves, Mount Archer and Blackdown Tableland, as well as other attractions including the Botanic Gardens, Mount Morgan, Sapphire Gemfields, Bedford Weir, Thomson River, Starlights lookout and Drummond Range Lookout.

New town entry signs promoting Accredited visitor information centres (VICs) have been erected for Yeppoon, Rockhampton, Emerald, Barcaldine and Longreach (Capricorn Enterprise manages the Yeppoon and Rocky Accredited VIC’s).

Launched about three years ago under the state government’s Queensland Drive Tourism Strategy, the Department of Tourism, Major Events, Small Business and the Commonwealth Games (DTESB) has been leading a number of projects relating to Strategic Touring Routes.

Under the strategy, the Department of Transport and Main Roads (DTMR) is revitalising signage across the state’s strategic touring routes.

Australia’s Country Way (ACW) was signed last year and the Capricorn Way has been the third route recently completed, with the Leichhardt Way currently undergoing preparation.

Most strategic touring routes have highway committees made up of the relevant local government and tourism representatives, but as the Capricorn Highway traverses along our regional tourism organisation’s footprint, Capricorn Enterprise co-ordinated this project in close partnership with DTMR Signage Project Manager David Jorgensen, to ensure our regional DTMR representatives and local government partners and stakeholders were engaged and assisted as part of the process.

This is just one of the many tourism and economic development projects that Capricorn Enterprise helps to deliver to promote our destination.


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