Our Southern Great Barrier Reef destination on Covers of National and international Tourism Trade publications!
Posted on February 15th, 2019
Another first! our Southern Great Barrier Reef destination has been included on the front covers of some of the highest distributors of bookable tourism product in Australia and New Zealand.
Helloworld Travel, Qantas Holidays and Sunlover Holidays have included Southern Great Barrier Reef on the covers of their 2019-20 magazines, thanks to a record number of local operators working with their regional tourism organisation to be contracted!
Capricorn Enterprise Chief Executive Officer Mary Carroll said “we have worked tirelessly with our local operators for nine (9) years to build up the volume of bookable product in tourism wholesale and inbound distribution channels. To have our Southern Great Barrier Reef destination on the front covers with a record ten (10) products featured from Great Keppel and Pumpkin Islands, Yeppoon and Rockhampton is the result of our strong partnership with industry. “
Read more below…
“In the eighties, nineties and the early two thousands when Great Keppel Island Resort, Capricorn Resort and Travelodge Rockhampton were really the only tourism products in our region actively working with tourism wholesalers and inbound tour operators, they were effectively doing the heavy lifting in national and international trade markets alone. The closure of the GKI Resort over a decade ago created a major void in major tourism distribution channels to this region and this is why Capricorn Enterprise proactively commenced our immense efforts nine years ago under the greater Southern Great Barrier Reef brand, to ensure new tourism product across the Capricorn, Gladstone and Bundaberg regions could partner to provide a critical mass” she said.
“Our collective efforts speak for themselves. We now have a record number of sixty-five (65) products across the greater SGBR destination who are contracted with tourism wholesalers and inbound tour operators and we have a record eighteen (18) operators advertising in these major publications to showcase the Southern Great Barrier Reef destination, with the majority from our Capricorn region.”
SGBR OPERATORS FEATURED:
- Pumpkin Island – NEW
- Great Keppel Island – Great Keppel Island Hideaway
- Heron Island
- Lady Elliot Island Eco Resort
Freedom Fast Cats
Beaches on Lammermoor
Empire Apartment Hotel
NRMA Capricorn Yeppoon Holiday Park – NEW
Lagoons 1770 Resort & Spa
Kelly’s Beach Bargara
Larc! Environmental Tour
Lady Musgrave Day Cruise
Ms Carroll said “The three Regional Tourism Organisations of Capricorn, Gladstone and Bundaberg once again partnered to fully fund a Double Page Southern Great Barrier Reef feature to support our operators and destination, which is an ideal sales tool & resource for agents and the public”
Helloworld Travel and its wholesale brands including Sunlover Holidays, Qantas Holidays, AOT Inbound, a.t.s. Pacific, ETA, Viva! Holidays, ReadyRooms, Need it Now, Go Holidays and Insider Journey are committed to promoting and selling Australian holidays. This is the largest tourism trade distribution that any tourism business could wish for and we congratulate our participating operators!
There are 5 x online versions:
Qantas Holidays – https://packages.qantas.com/brochures
Sunlover Holidays – https://www.sunloverholidays.com.au/brochures/
Helloworld NZ – https://helloworld.co.nz/travel-brochures
GO Holidays NZ – http://www.goholidays.co.nz/portal/travel/online_brochures.asp
Helloworld Travel AUS – https://www.helloworld.com.au/brochures