Capricorn walks the fashion runway with Sacha Drake
Posted on December 10th, 2020
She is a proud Queensland through and through so when it came time for luxe Brisbane-based fashion designer, Sacha Drake to name her new Summer Collection, the answer was a clear no-brainer!
From the Yeppoon and Capricorn Skirts to the Great Keppel Island and Rosslyn Bay Dresses, Sacha injected the heart and pride of our destination into the originally designed resort clothing range.
Officially launched at Brisbane Fashion Week in November, the Summer Collection based on an array of Queensland Destinations was a hit.
“I have travelled around the world, but nothing beats Queensland for a holiday destination,” Sacha said. “I dedicate our Summer Collection, to end 2020 to Queenslanders.”
The range features cool, colourful chic – a reflection of our Queensland style.
“It is inspired by the abundance of natural beauty around us and the joy I find here,” Sacha said. “I think we are our happiest selves in Queensland on holidays and I hope my creations provide optimism for us to end this crazy year!”
To celebrate our home and lifestyle together with Sacha, Capricorn Enterprise embraced the kind gesture and invited some of our Capricorn Coast accommodation operators to model the clothing and truly showcase our beautiful destination to over 50,000 Sacha Drake fans.
“This was a perfect opportunity to put the wonderful managers and staff of key tourism facilities such as Andrea from Oshen, Zoe from Salt, Kerry from Rosslyn Bay Resort and Eloise from Great Keppel Island Hideaway in front of many potential travellers who may not have considered a visit to the Capricorn region previously,” Capricorn Enterprise CEO, Mary Carroll said.
“The social media posts included a summary of the destination together with links to accommodation providers, offering a taste of the region to Sacha’s captured Facebook and Instagram followers.”
“We are so pleased to support Sacha to promote this range, and in turn, have had the chance to be part of a unique and glamorous marketing strategy,” Mary said.
Andrea Stokje from Oshen Yeppoon was proud to model the Capricorn Skirt and provide a shout out to her hometown through the campaign.
“We are beyond fortunate to live in an incredible location which offers such diverse opportunities for visitors and locals alike,” Andrea said. “It has been a challenging year for all local businesses in our backyard and Sacha’s collection truly dances with all the colour, vibrancy and fun that pieces together our region.”
Aside from the Capricorn line of Sacha’s flattering and complement-catching collection, Southern Great Barrier Reef destinations such as Agnes Water, Town of 1770 and Bargara also feature amongst the range.
To view the entire Queensland Summer Collection, visit https://www.sachadrake.com/.