Attendance records smashed as Beef2024 goes global

Beef2024 has been a world-class exhibition of all things beef, with the industry coming together all in one place, at the one time, to promote, advance and celebrate our nation’s sustainable beef industry. It is the largest event of its type in the Southern Hemisphere, and last week it was truly a globally recognised livestock show with the return of the International Program, and Beef TV streaming live across the world.  

During 5-11 May, Beef2024 hit some records and saw: 

  • 119,324 movements through the gates 
  • Over 600 international delegates attended from across 35 countries
  • Over 3,800 school children participate in the Suncorp Bank School’s Program, with an additional 1,200 students visiting outside of the program.
  • 79,000 people tuned in live across the world on Beef TV
  • More than 12,500 ticketed meals enjoyed
  • Over 1,300 head of cattle judged in Centre Ring, from across 28 breeds
  • Over 1,600 head of cattle sold for over $3.9million in the 2024 Nutrien Ag Solutions Commercial Cattle Championship Sale of Champions
  • Over 40 Australian political leaders, including the Prime Minister of Australia and the Premier of Queensland descended on Beef2024
  • 10 Celebrity Chefs showcase their expertise in the kitchen cooking up meals to audiences
  • 35.5tonne of beef served onsite during the week. 

Beef Australia Chairman Bryce Camm reported that the event budget has grown from $3.5 Million at Beef 2012 to $22.5 Million by Beef 2027, with half of the sponsorship secured from the Australian government ($6 Million) and Queensland government (doubling to $4.5 Million in 2027).  From its humble beginnings in 1988, this incredible event held every three years makes a massive economic contribution to Rockhampton and the Capricorn Coast and greater Central Queensland region.

Capricorn Enterprise CEO Mary Carroll attended a number of official functions and events, meeting with many Federal and State Ministers and Shadow Ministers, as well as business colleagues. The next Beef Australia event will be held in Rockhampton from 2nd to the 8th May 2027.

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