We’re excited to share that Capricorn Enterprise has officially launched Phase 1 of our new marketing campaign, Halfway Highlights: Capricorn Coast on Australia’s Holiday Highway.
Aligning with Tourism & Events Queensland’s “Australia’s Holiday Highway” (Pacific Coast Way) initiative, this multi-phase campaign positions the Capricorn Coast as the ideal halfway stop between the Gold Coast and Cairns — where the drive becomes the holiday.
Phase 1, now live across Meta platforms, is focused on awareness and inspiration, showcasing our region’s reef, rainforest, riverside city, heritage and relaxed lifestyle to self-drive markets across South East Queensland and Northern New South Wales.
The campaign will roll out over the coming months, progressing through four key phases:
1. Awareness – inspiring travellers to discover the Capricorn Coast
2. Engagement – connecting with those showing interest
3. Traffic & Consideration – driving itinerary downloads and road trip planning
4. Conversion & Retargeting – encouraging bookings and redemptions through targeted deals
As part of this campaign, we’ve also partnered with Booking.com and Get Your Guide to drive direct bookings to local tours and experiences on the Visit Capricorn website.
To ensure every business benefits, we’re encouraging all tourism operators to keep their ATDW listings up to date — particularly any deals and offers, which feature prominently throughout the campaign.
Together, we’re inviting travellers to make the Capricorn Coast the halfway highlight on Australia’s Holiday Highway — halfway to Cairns, and all the way to paradise.
