As we head towards the end of the year, now is the time for tourism operators to take a closer look at their online reviews and make sure their digital presence is working as hard as possible for their business.
Customer reviews are one of the strongest factors contributing to Best of Queensland Experiences status, helping demonstrate consistent visitor satisfaction and the quality of experiences being delivered across Queensland.
Operators have until 31 December to strengthen their review performance for the year, making the coming months an important opportunity to actively encourage happy customers to share their experience online.
It is also important to check that your Google Business Profile is correctly linked to your Australian Tourism Data Warehouse (ATDW) listing, ensuring relevant review data can be captured and considered.
A few simple actions now can make a real difference:
- Encourage satisfied guests to leave a Google review following their visit.
- Make the review process easy by providing a direct link or QR code.
- Respond to reviews regularly — both positive and constructive feedback.
- Check your Google Business Profile details are accurate and up to date.
- Confirm your Google Business Profile is linked to your ATDW listing.
With 31 December approaching, now is the perfect time to make reviews part of your regular customer follow-up and give your business the strongest possible opportunity to achieve or maintain Best of Queensland Experiences recognition.
You’re Invited to a Best of Queensland Ready Workshop
Workshop details
Date; Tuesday, 6 October 2026
Time: 12.30pm – 4.30pm
Venue: Stay Yeppoon Salt Apartments, 32–34 Anzac Parade, Yeppoon
Afternoon tea included.
The workshops will be facilitated by Susan Maynard from Connect Tourism, a highly respected tourism consultant with extensive experience helping tourism businesses grow, improve their visitor experience and achieve industry recognition.
Reserve your place
RSVP by Thursday, 1 October 2026.
