As we move through the year, now is the time to sharpen your review strategy and ensure your business is consistently capturing customer feedback.
Why? Because when it comes to the Best of Queensland Experiences Program, customer reviews play a major role in determining whether your business earns (or retains) that coveted status.
Review scores and volume are key criteria — and with the end-of-year cut-off approaching faster than you think, the groundwork you put in now will make all the difference.
Why reviews matter
Strong, consistent reviews don’t just support your Best of Queensland eligibility — they also:
- Build trust with future visitors
- Improve your visibility across platforms like Google and TripAdvisor
- Provide valuable insights to refine your experience
Quite simply, more quality reviews = more bookings.
Your simple step-by-step review process
If you don’t already have a clear system in place, here’s an easy framework to follow:
Deliver a standout experience (every time)
It starts on the ground. Friendly service, local storytelling and those memorable touches are what guests will remember — and review.
Ask at the right moment
Timing is everything. The best time to ask is:
- At the end of a tour or experience
- At check-out
- When a guest gives positive verbal feedback
A simple, genuine ask works best:
“We’d love if you could share your experience with a quick review — it really helps our small business.”
Make it easy
Provide a direct link or QR code to your preferred review platform (Google is key for Best of Queensland).
Include links in booking confirmations or follow-up emails
Add QR codes at reception, on menus, or in vehicles
Follow up post-visit
Send a short thank-you email or SMS within 24–48 hours of their visit with a direct review link. Keep it friendly and personal.
Respond to every review
Whether positive or constructive, replying shows you value feedback and builds trust with future customers.
Build it into your team culture
Make reviews part of your daily operations:
- Train staff to ask confidently
- Set small team goals (eg. 5 reviews a week)
- Celebrate great feedback internally
Set yourself up now for year-end results
Operators who consistently collect high-quality reviews throughout the year are the ones who stand out when assessment time comes around.
Don’t leave it to the last minute — a steady flow of authentic reviews over time is far more powerful than a last-minute push.
Need support?
If you’d like help refining your review strategy or understanding Best of Queensland criteria, our team is here to assist.
Let’s make this your strongest year yet — one great review at a time.
Best of Queensland Experiences Program Guidelines
Want to better understand your eligibility for the Best of Queensland Experiences Program? Check out the Program Guidelines.
